Internet Marketing Management Game IMMG

Overview The Basics The Basics Our Target Group Our Target Group Game Mechanics Game Mechanics Gameworld Gameworld

The Basics What type of game? What type of game? Sim City, Ports of Call, Rise of Nations Sim City, Ports of Call, Rise of Nations E-learning game E-learning game Traffic  Leads  Sales Traffic  Leads  Sales Building a Real Internet Empire Building a Real Internet Empire Just like a game but with real life consequences Just like a game but with real life consequences

Our Target Group Who is our target Who is our target Ordinary people with an interest for starting an online business Ordinary people with an interest for starting an online business Categories Categories Tangible goods Vs. Digital products Tangible goods Vs. Digital products Worldwide Vs. local market Worldwide Vs. local market

Game Mechanics (merging traditional game mechanics into our marketing game) Character progression Character progression In-game In-game Community/out-game Community/out-game Quests Quests Game elements Game elements Gameplay Gameplay Flowcharts with examples Flowcharts with examples

Character progression Basic philosophy: Basic philosophy: Our game must be able to support the player - not hinder him in starting up an e-commerce website. Our game must be able to support the player - not hinder him in starting up an e-commerce website. Website options Website options More referrer slots. More referrer slots. More pointers. More pointers. Community/out-game Community/out-game Access to 'higher tiers' of the message board. Access to 'higher tiers' of the message board. More means of communication More means of communication Extended options for the player's profile. Extended options for the player's profile. PMs. PMs. Signature. Signature.

Quests Game elements Game elements Traffic. Traffic. Sales. Sales. Referrals. Referrals. Community oriented elements Community oriented elements Reviews of other people's websites. Reviews of other people's websites. Setting up referrer rings. Setting up referrer rings. Participating in the community. Participating in the community.

Game Dynamics Mission 1: Design and setup of website. Mission 2: Get 10 unique hits. Progression: Player gains website design tools. Progression: Player gains visitor counter tool. Mission 3: Find a ring- buddy and refer 10 visitors to him. Progression: Player gains access to newbie part of the message board, and access to the referrer tool.

Game World Inspiration from existing worlds Inspiration from existing worlds WoW, Second Life, Friendster, Ryze, Linkedin WoW, Second Life, Friendster, Ryze, Linkedin Technology Technology Php, html, sql, flash, 3D world Php, html, sql, flash, 3D world Design ideas/thoughts Design ideas/thoughts Color, setting, etc Color, setting, etc What sort of experience do we want to give the players? What sort of experience do we want to give the players? Professional, pleasant, quality Professional, pleasant, quality