For manufacturers of industrial equipment, proper branding of their products is essential to promote the company name. But how can a business ensure that its equipment and products become associated with them in the public mind? There are a few branding methods that have been developed fairly recently, and you may wish to consider them. Let’s take a closer look.

Grip tape is applied to a variety of surfaces to provide a secure hold for hands and feet. This tape is made from a gritty substance that prevents accidental slippage. It is also known as traction tape or anti- slip tape. Because it is easily visible on machinery, grip tape also offers branding opportunities.

Grip tape can be found across a number of industries, including the following sectors: Automotive Healthcare Manufacturing Property Management Retail This is only a partial list. Nearly any facility with slick or slippery surfaces can use grip tape to reduce the likelihood of injury.

Grip tape can be securely applied to a broad array of surfaces: flatbeds trucks industrial ladders scissor lifts side loaders exercise equipment bulldozers tractors trailers and much more! Grip tape holds up well in both indoor and outdoor environments.

Typically, grip tape is used in highly conspicuous areas, such as stairs and equipment handles. When grip tape is branded with a company logo or other identifiable design, employees will see it regularly. This reinforces brand recognition in the employee’s mind. Furthermore, the brand becomes associated with safety, as the tape is manifestly used to prevent injury. The general public often comes into contact with this equipment, providing additional publicity.

One common and relatively new method, which is favored by SCN Inc., is to use a laser die-cutting machine to create designs by literally vaporizing areas of the branding material (e.g., nameplates). This results in extremely precise craftsmanship. This process can be used on roll-to-roll stock or sheet stock.

Why opt for digital die cutting over traditional hand cutting and other methods? For one thing, digital die cutting promotes faster turnaround times. In fact, this process is literally 80 percent quicker than traditional die cutting. Digital die cutting is also substantially cheaper than old-fashioned methods, in part because there's no requirement to create dies.

Dispensing with standard dies also confers another benefit. With digital die cutting, it’s easier to produce samples or prototypes that closely resemble the final product. Customers need not pay set-up fees that are associated with die production.

Founded in 1970, Southern Coating & Nameplate Inc. manufactures high-quality custom industrial labels for a wide range of businesses. The company is based in North Little Rock, Arkansas. Visit online at