PREPARED BY CARTON COUNCIL SURVEY RESEARCH FINDINGS Surveys Conducted: December 2015.

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Carton Council Survey Research Findings

For more information, please see our methodology at:

Presentation transcript:

PREPARED BY CARTON COUNCIL SURVEY RESEARCH FINDINGS Surveys Conducted: December 2015

Project Background +The goal was to identify key knowledge, attitudes and beliefs about carton recycling among the American public +Research was designed to guide continued activity and outreach regarding carton recycling +Part of this research was designed to compare findings from a 2013 survey to highlight potential trends in awareness, attitudes and recycling behaviors Methodology +A minute online survey +2,495 interviews were conducted with those who reported access to curbside recycling programs in their area +Oversampling was conducted in markets where Carton Council held carton recycling education campaigns, and in markets where no campaigns were held +The target sample was residents with access to curbside recycling that included carton recycling 2

People overwhelmingly believe recycling is important and helps the environment 3

4 People overwhelmingly believe if more recycling occurs, it will help the environment

Recycling and environmentally responsible behavior are increasingly expected 5

Friends/family are trusted sources of information, which can help to normalize carton recycling 6

7 For questions about the research, please contact: Kate LaVail, Ph.D