Team 6 Matt Altman Kristin Gillespie Nisha Paul Kulangara Amandeep

 Introduction  History and Objectives  WBS, GANTT Chart and Network Diagram  Resources  Personnel  Budget and Risk Analysis  SWOT Analysis  Conclusion

Company Name: Modern Sports  Project: Our project idea is to start a mid-sized franchised sports store in Arlington, Texas  The major percentage of our customer base will include youth and young adults  The products sold in our store will include goods required in mainstream sports like basketball, football, baseball, and tennis  Project Manager: Matt Altman  Team Members: Nisha, Kristin and Amandeep

 Modern Sports: Equipment and Apparel  Company founded in 1992  Owned and franchised by Gochman family who also own the Academy Sports chain of stores  Created as a way to appeal to mainstream sports fans by selling a large amount of items for a small amount of sports  Small box store compared to Academy and Sports Authority

 Total of 19 stores across the East coast  Stores in New York, Pennsylvania, Delaware, Massachusetts, Connecticut, and Maryland  Company wants to expand into a test market  Texas was chosen as this test market  Parent company decided to test by allowing a franchise to be opened

 Increase revenue by 10% per year – Create a strategy that will increase the purchase-per- customer ratio – Use the Internet to attract new customers – Building located in a high traffic area  Reduce Turnover Rate by 10% – Implement training courses focusing on teamwork – Stay competitive with employee compensation – Increase employee morale with incentives

 Reduce costs by 10%  Reduce the amount of time it takes for goods to be received from suppliers  Eliminate costs associated with workers compensation claims  Reduce customer returns by 10%  Increase customer satisfaction  Develop a customer survey with questions related to customer buying experience

Rollout Store Advertising/ Marketing Initial R&D Personnel Procurement Budget Infrastructure Risk Analysis

Level 1, Level 2 and Level 3 Activities

Gantt Chart  We have planned our project to start on Jan 18, 2011 and the estimated completion time is Nov 1, 2011 with the store opening on the same day  A total estimated time of 10 months is budgeted for the project to reach completion  Critical path estimate from the Gantt chart Network Diagram

 The estimated start-up cost is approximately $680,000  60% of the start-up costs financed by project owners  40% of the start-up cost is financed by the bank

 Land and building provided by the franchise owner  Sports goods and equipment provided by area suppliers  Internal and external equipment purchased and maintained by Modern Sports  Human resources hired and trained by Modern Sports staff

 Start-up costs, operational expenses and initial risk analysis Start-up costs, operational expenses initial risk analysis  5 year projections of operational expenses and risk analysis 5 year projections of operational expenses risk analysis

 Income statement and balance sheet Income statement balance sheet  Revenue projections Revenue projections

SWOT Strengths Location: Cowboy stadium, Ranger stadium Low cost leadership pricing strategy Unique customer experience Customized goods Weaknesses Limited inventory Existing customers used to large super-stores Opportunities More than 50% of population is composed of students and young adults Tax breaks offered by the City of Arlington Threats Existing competitors carry a larger variety of inventory New franchise stores opening in the area Branded competitors

 The project is estimated to complete in 10 months  The total budget for the project is $680,000  We will have net margin percent growth rate at an average of 12% approximately in the next 5 years  Net margin growth rate Net margin growth rate

Questions