2. marketing Group Members Zeeshan Amer Dar L2F03BBIT0192 M. Usman Aslam L2F03BBIT0193 Kashif Zahid Butt L2F03BBIT0204 Rana M. Hassan L2F03BBIT0226

3. marketing New Retail Idea gubbaare

4. marketing LET US START! A Short Introduction  Balloon Shop  Variety of Balloons  Location : Near Center Point, NBP Park.  Catering All sorts of Events  Also Planning to do Marketing Services

5. marketing objectives A total customer satisfaction. A continuous & sustainable growth. A commitment to our people for their entertainment and prosperity. A struggle for the introduction of innovative strategies in balloons. Market share maximization.

6. marketing Market Analysis Target Market  Upper Middle, Elite Class and Business Class.  Income more than 80,000/month  Different Events (Like Christmas, Eid and etc). Micro Analysis Macro Analysis Threats of New Entrants SWOT Analysis

7. marketing Threats of New Entrants Entry Barriers  Competition  Market Leadership Exit Barriers  Government Rules and Regulations Bargaining Power of Buyers Bargaining Power of Supplier

8. marketing SWOT Analysis Strengths:  No compromise on standard and quality  Uniqueness of our Business  Energetic and Understanding co-workers  Relations with some Good Companies’ Owners Weaknesses:  No Practical experience  Though we have skilled workers as well as contacts but still element of discrepancy is there as we are starting a new business and we have no experience.  Limited funds.

9. marketing Opportunities:  As we are the first one to introduced this kind of business in Pakistan  Expand area wise  Awareness of Party Balloons and Marketing Balloons services among consumers Threats:  Competitors  Traffic and Government

10. marketing Retail Format Separate Counters Booking Facility  By Phone  At our Outlet  Mail  Online Decorative Enough

11. marketing Sustainable Competitive Advantage Unique Service (Balloon Advertisements and Party Decors) Information system  We will make or design the balloons with the help of our customer’s feedback. Location (Joint of many Posh Areas) Distinctive Look Store Atmosphere

12. marketing Retail Mix Merchandise Assortment and Variety Pricing Customer Service

13. marketing Organizational Plan Partner Ship Investing Equal Amounts of Capital Departmental Functions Performed by Partners Initially 4 Departments  Marketing  A/C and Finance  Production  Procurement

14. marketing Organizational Structure GUBBAARE Partners / Managers Marketing Zeeshan Amer Dar Procurement Rana M. Hassan Production Kashif Zahid Butt A/C & Finance M. Usman Aslam

15. marketing Retail Strategy Providing a quality product. Provided the customer with a more convenient method for obtaining their desired services. We have seen the Pakistanis, especially Lahorites as new idea tasters so; we have a chance of having good result.

16. marketing Procurement Plan Procurement  Survey different markets.  Find out the least rate available.  Watch for the best quality available. Location for Selling  DHA  Walton  Gulberg (Final)

17. marketing Raw Material  Parachute Clothe  Pigment Colors  Paint Brushes  and off course the Machine to Blow the Balloon

18. marketing Production Plan No Production of Party Balloons in Start A Contractual Person is Hired Production Flow Chart (Next Slide)

19. marketing Production Flow Chart Designing Parachute Clothe Cutting Coloring the Cuttings Absorbing / Drying Stitching Final Product

20. marketing Marketing Plan Marketing Mix  Product  Price  Place  Promotion

21. marketing Retail Communication Mix Launching Advertisement Website

22. marketing CRM Program R&D Department HR Department  Courteous and Trained Employees Performance Evaluation

23. marketing Financial Analysis Opening Balance Sheet CapitalPKR Long Term AssetsPKR Zeeshan5,000,000Shop Interior200,000 Hassan 5,000,000 Shop Exterior75,000 Usman 5,000,000 Computer60,000 Kashif 5,000,000 Shop5,000,000 Total Fund Provided15,000,000Total Fund Expended5,335,000 Working Capital9,665,000 15,000,000

24. marketing Expenses (in PKR) Salaries60,000 Electricity20,000 approx. Advertising500,000 Telephone Bills4,500 approx. Stationary2,000 Miscellaneous2,000 Total Expenses Per Month588,500 Total Expenses Per Year7,062,000

25. marketing Interior - Exterior

26. marketing