Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Set up your communication strategy for your OiRA tool Elements to consider

2 1.Goal(s) and related key performance indicators 2.Audience (companies and/or intermediaries) 3.Actions to be achieved through: 1.communication channels & products 2.resources / budget 4.Timeline

3  Demystify RA process and give micro and small companies confidence in the process  Create / Increase awareness  Increase number of micro and small companies assessing their risks in the sector  Contribute to create an OSH culture among the companies of the sector  Help companies to comply with their legal obligations regarding risk assessment  Train micro and small employers on how to successfully conduct risk assessment

4  Number of OiRA accounts created  Number of assessments created  Number of “good quality” assessments  Survey results (from the suvey included in the tool itself):  Satisfaction survey from workshops, seminars,..  Number of seminars, promotion activities, … organised  …

Audience / Intermediaries How to reach micro & small companies  Trade unions and professional organisations: general and sectoral level depending on the tool  Larger companies with safety officers: as intermediaries  Small business trade associations  Trade magazines  Higher education organisations/vocational schools: integrate OiRA like a module  Labour inspectors  Banks and insurance companies  External services  Training centres for adults at regional level  …

Actions - Communication channels & products 1  The approach ing companies that had an accident Use company registries to reach a broad range of companies in one sector Include OiRA information in existing newsletters (of your own organisation or of others/intermediaries) Promotion seminars/activities: follow-up and contact attendees later via  Making use of social media in any form (Twitter, Facebook, Linked-in, Youtube, etc.)  Traditional promotion material: Flyers, posters, bookmarks, brochures Advertising in newspapers, magazines etc.  Link to existing activities/OSH campaigns: Integrate with other media/actions

Actions - Communication channels & products 2  Take advantage of existing events/fairs to mainstream OiRA Involve contractors Place computer with OiRA tools/access Possible conferences/fairs: students arena fairs, health and safety expos, sectoral fairs, OSH conferences with insurance companies  Innovative approaches A competition/contest for the best ideas to promote tools Success stories from end-users Accident maps/Victims – use google map as a tool Myth busters  Targeting a specific sector Shopping centres – approach the manager, who can provide the shops with information Idea: sellers of certain products related to specific sector (e.g. sectors with chemical hazards: agriculture, hairdressing)

Actions - Communication channels & products 3  General online information Website(s) Video Online tutorials Power point presentation with explanations/screenshots Providing information and explanations on how to go to the tool (explanations for the users, especially for login/registry) Info-graphics Factsheet – that can be easily customized  Media Press conferences Radio interviews, etc. Explore with your FoP potential synergies with the EU-OSHA´s European Campaign Assistance Package (ECAP) and Awareness Raising Package (ARP)  Include information on online training platforms for risk assessment (if available in your country)

Actions - Communication channels & products 4  Use – as a support – the information / documentation available on the “resources” section of the OiRA website ( Templates for traditional products (FAQs, standard articles, …) Ideas about the use of social media (instructions, trainings, ideas) Ideas about messages on Facebook – Twitter -> “I just did carry out my RA” Case studies …

Actions - Resources / budget  Funding / Meeting rooms (to organise training/promotional sessions) from social partners or public administration  OSH experts to develop and promote additional tools  EU funds  Organisations/Banks that can provide venues and support for promotional seminars, etc.  Sustainability initiatives  Finding new resources for developing tools: students / teachers at universities.

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