EN Marketing Ticket Program Manager Social Security’s Ticket to Work Program

Objectives Content Define a marketing strategy Describe the five steps to a marketing strategy Employ suggestions for strengthening marketing efforts Application Identify at least one new way to market your organization to the community Track the success of any new methods 2

What is Marketing? Marketing – A social process involving the activities necessary to enable individuals and organizations to obtain what they need and want through exchanges with others and to develop ongoing exchange relationships. Marketing is the process of getting consumers interested in your products or services. 3

5 Steps to Marketing Strategy 1.Describe the organization’s target market 2.Describe what sets the organization apart from other agencies in the area 3.Explain the benefit of the agency’s programs and services 4.Create a complete marketing budget 5.Describe ways the organization will position its programs and services in the community 4

Step 1: Describe Target Market Demographic Information Age Gender Income Family composition Education Lifestyle Geographical location Ethnicity 5 Step 1Step 2Step 3Step 4Step 5

Step 2: Set Organization Apart Unique Features o Location o Social Economic Status o Community Affiliations and Partnerships o Funding Sources 6 Step 1Step 2Step 3Step 4Step 5

Step 3: Explain Benefit of Programs and Services Increase the community employment base by ___ % Decrease the level of poverty by increasing employment opportunities Contributed $___ in 2013 to the community through contributions to the Food for the Hungry campaign, Christmas in July, etc. Increase the job base by working with philanthropic community partners such as Jaycees, Kiwanis, etc. 7 Step 1Step 2Step 3Step 4Step 5

Step 4: Create Marketing Budget Line Items Market research Branding Advertising; print, social media, web site Events Return on investment (ROI) 8 Step 1Step 2Step 3Step 4Step 5

Step 5: Position Programs and Services to the Community Examples of Positioning Programs and Services Promoting the mission, vision and values of the agency Recognizing employers Philanthropic endeavors Community participation 9 Step 1Step 2Step 3Step 4Step 5

Progress Check What is one of the five Steps in a Marketing Strategy? 10

Social Media Marketing 11

What is Social Media Marketing? Social media marketing is the process of gaining website traffic, attention or sales through social media sites such as Twitter, Facebook, Instagram, Pinterest, or others. o Successful Social media marketing strategies: Creating content that attracts attention Creating content that readers and visitors want to share across their social networks Influencing social media trends in your business sector 12

Benefits of Social Media Marketing Can be an inexpensive way to reach a large number of consumers and potential clients Paperless Easily connect with other Employment Networks, State VR agencies and employers 13

Ways to Jumpstart Social Media Figure out if anyone on your staff has the skills needed to manage social media platforms and marketing campaigns. If you already have a social media presence, build off of that. Create a social media policy that will keep your followers safe i.e. rules for posting such as when posts should be removed, when followers should be blocked, etc. 14

Connect with Ticket to Work Facebook: Twitter: LinkedIn:

Questions/Comments/Ideas from Participants 16