PIER System Discussion with Phillips 66 August 23, 2013

Wash. State EMD Utah Emergency Management Georgia Emergency Management University of North Carolina and many others… Top communicators use PIER to build trust

National Incident Management Compliant Incident Command Public Information Officer Liaison JIC Manager Finance PIER System Virtual Joint Information Center Info Gathering Info Dissemination Operations Support Liaisons Safety LogisticsPlanning Operations EOC Technology Integration*

PIER is used for: Daily Public Affairs Management Online Press Rooms Crisis Response & Dark Sites Joint Information Centers Employee Communications Issue Management Business Continuity Emergency Notification Compliance Communication

PIER as a secure, web-based communication management platform Easy to use and standardized communication processes Content management Self-publishing to dedicated, hosted and battle-ready public/private facing Web site Multi-modal notifications including , SMS, text-to-voice, fax, RSS and feeds social media Contact management Inquiry management

USCG’s Formula for Successful Response Building trust with stakeholders: Doing the right thing Regularly communicating about what you are doing Example of USCG Press Release /

Critical PIER Functions for Emergency Managers: Fully hosted, Web-based, NIMS compliant, virtual joint information center (VJIC) Collaborative content development with approval workflow process Emergency notifications with multi-mode distributions ( , SMS text, text-to-voice phone, fax, website, social media/RSS) Inquiry management for interactive communications with stakeholders Contact database management Control of public, private and protected website without IT support Management controls and detailed reporting

Hurricane Katrina -- US Coast Guard Atlanta Tornado --Georgia Emergency Management Texas City Refinery Accident – BP Los Angeles Power Outages -- LA Dept of Water and Power Deepwater Horizon Response (BP Oil Spill) (Many more...) PIER in Use Today

Example of a crisis response site Thunder Horse Platform Incident 2005

Provided update information about a major oil refinery located in Texas City, TX Provided information about Gulf of Mexico operations Site populated from BP Emergency Operation Center in Illinois BP Hurricane Ike Information

Access for employees and contractors to provide updated contact information Regular updates provided regarding closures, reopening and other company response activities Updates sent directly to employees using updated contact information 283,000+ site hits Marathon Oil Company Employee Communications

NASA Johnson Space Center Emergency Management

Georgia Emergency Management Newsroom

Washington State Emergency Management Division Statewide Flooding

Washington Emergency Management Division News

Class closures, reopening notices posted and sent to 39,000+ students Hundreds of inquiries from students and parents rapidly answered Additional information added to website as needed President's message added to website 4,000,000+ site hits University of Houston Emergency Information

Example of Harris Co. OEM Regional JIC

Fort Bend County OEM

U.S. Coast Guard Floodwatch 2009

Updated information about USCG response to Hurricane Ike Images, news releases posted to this site Ship channel updates posted for maritime safety, access Information posted from each affected USCG Sector 222,000+ site hits U.S. Coast Guard Hurricane Information

PIER Emergency Management Features: Mass Notification Quickly send notifications through multiple channels PIER is designed to send notifications to thousands of contacts at a time. Can store an unlimited number of contacts and synch with ERP & HRMS

PIER Features Include: 2-Way Communication Employees can check-in, submit situation reports, request assistance, request to receive updates and ask questions through PIER’s user-friendly interface. Managers can respond to and track all inquiries.

PIER and the Deepwater Horizon Response

Deepwater Horizon by the numbers Explosion and fire on April 20, crew on board; 11 crew missing and presumed dead USCG and BP began using PIER within hours of initial explosion. The rig sank after burning for 36 hours on April 22, 2010 Total discharge estimated at 4.9 million barrels Resulting oil spill continued until July 15, 2010 when a cap was in place. Well was declared “dead on September 19, 2010.

se.com 155 million site hits to website since April 20, ,000 inquiries since April 20, 2010or an average of 560 inquiries per day 4,375 documents created in last 100 daysor an average of 43 documents per day Over 35 million s and SMS texts sent tostakeholders

PUSH PULL INTERACTIVE Fax SMS (Text) Phone RSS Law Enforcement Elected Officials Responders Internal audiences Community Leaders Impacted Public Media