#bluemix - #ibmcloud – The Endless Possibilities of Cloud Featuring Bluemix, The Digital Innovation Platform Wolfgang Kulhanek Lead Cloud Architect: North America Digital Cities: Raleigh IBM Ecosystem Development IBM Executive IT Specialist, The Open Group Distinguished IT Specialist Research Triangle Park, North Carolina, Wolfgang Kulhanek Lead Cloud Architect: North America Digital Cities: Raleigh IBM Ecosystem Development IBM Executive IT Specialist, The Open Group Distinguished IT Specialist Research Triangle Park, North Carolina,

Innovation is the new currency “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters Founder, Galvanize “Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.” Jim Deters Founder, Galvanize

Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted. High growth companies now deliver value and experiences on their users’ terms.

Example: Silverhook Powerboats Nigel Hook, president of SilverHook Powerboats, wanted to improve the racing experience. With IBM software, his team developed an application 40 percent faster, streaming data to the cloud and using analytics to deliver information a nd a 3-D visualization to racers and fans.

Defining Cloud: While the shorthand “on the cloud” / “in the cloud” is useful, cloud is not a place or a thing, it is a way of delivering IT services. “ Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” – NIST Definition. Five essential characteristics of cloud computing: on-demand self-service, broad network access, resource pooling, rapid elasticity or expansion, and measured service. There are three Service Models:  Infrastructure as a Service (IaaS)  Platform as a Service (PaaS)  Software as a Service (SaaS) And multiple deployment models:  private, community, public and hybrid  Others, i.e. Single Tenant, Multi-Tenant, on-premise, hosted

6 Customer Managed Service Provider Managed Infrastructure / Platform as a Service (IaaS/PaaS) Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service

Companies are changing the focus of IT investments from traditional systems of record to systems of engagement, with the future value coming from systems of insight. Cloud enables all three. Customer experience focus Unstructured, dynamic data Dynamic environment High growth, high ROI Rapid, iterative development Business execution focus Structured, stable data Mature environment Low growth, high legacy value Traditional development lifecycle Ecosystem focus Integration via APIs Big Data and Analytics High ROI Continuous delivery (DevOps) Mobile Social Web Legacy apps ERP Supply Chain Sources: IBM Global Technology Outlook (GTO) reports (2014 and 2015)

$1.2B$2B$7B ,000+ Strategize how to use cloud to drive revenue growth and efficiencies Build and run your private or hybrid cloud Utilize cloud services delivered from IBM Cloud Data Center Expansion SoftLayer AcquisitionAcquisition Investment SaaS OfferingsExperts IBM Investments: We believe Cloud is the growth engine of the future. IBM has made strategic investments to create a portfolio of IBM Cloud Services to help our clients on their journey to Cloud. Representative IBM strategic investments to date…. IBM Cloud Services Portfolio ….and IBM investments will continue in 2015 and beyond

IBM SoftLayer 9 Dallas (now) London (now) Bluemix Public Location SoftLayer Data Center A different kind of data center Every location designed, built, and operated to the same standardized, “pod” based spec 24/7 on-site security and rigorous controls Expanding to 40 data centers worldwide Global network of networks Public, private, and management networks all separate More than 2,000Gbps between data centers and network points of presence (PoPs) Unmetered inbound public bandwidth and fully unmetered bandwidth between data centers Entirely automated SoftLayer API controls everything - more than 3000 documented methods and 180 distinct services Bare metal and virtualized servers in the same platform The highest performing cloud infrastructure available.

To really disrupt, a business should focus on building differentiation and rent the rest ? Devs can quickly compose apps with new APIs and digital services to add features and increase engagement in areas like: Analytics, cognition Mobile, location Internet of Things Social engagement Identity Reviews Travel Messaging … His/her company’s private APIs and services

11 Customer Managed Service Provider Managed Bluemix goes beyond traditional PaaS Implementations Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation. Infrastructure as a Service Code Data Runtime Middleware OS Virtualization Servers Storage Networking Code Data Runtime Middleware OS Virtualization Servers Storage Networking Platform as a Service *Bluemix Local coming Summer 2015 Built on open technologies:

Enterprises have additional requirements 12 “ ” “ ” I want to move fast but retain control. I have apps and data that must stay in a dedicated cloud or on-premises — but I want the Bluemix experience. “ ” I want to create new hybrid applications that use enterprise data & services. Security and Privacy LDAP Integration Regulations Corporate Policies White Labeling Application monitoring and logging

More openness and choice than ever before 13 Bluemix is anything but locked down. You choose how you build, deploy, and manage your apps. Bluemix takes care of the rest. Compute Choose the level of infrastructure abstraction based on your app’s architectural needs. Dev Tooling From editors to source code management to continuous delivery, you can use Bluemix’ powerful tooling or easily bring your own. Location Deploy apps to Bluemix Public (in a growing number of geos), your own dedicated cloud Bluemix, or one that runs within your data center (Local*). Services Pick from a catalog of IBM, third party, open source, or your own services to extend your apps. IBM Third Party Open Source Yours *Bluemix Local coming Summer 2015

How does Bluemix work? Bluemix is underlined by three key open compute technologies: Cloud Foundry, Docker, and OpenStack. It extends each of these with a growing number of services, robust DevOps tooling, integration capabilities, and a seamless developer experience. 14 Flexible Compute Options to Run Apps / Services Instant RuntimesContainersVirtual Machines Platform Deployment Options that Meet Your Workload Requirements Bluemix Public Bluemix Dedicated Bluemix Local* DevOps Tooling Your Own Hosted Apps / Services Integration and API Mgmt Powered by IBM SoftLayer In Your Data Center Always focused on what’s next Catalog of Services that Extend Apps’ Functionality WebDataMobileAnalyticsCognitiveIoTSecurityYours + *Bluemix Local coming Summer 2015

Sign up in minutes. Pay for what you use. 15 Cloud based pricing models to serve developer needs. 30 day trial (no credit card required) - Designed to allow testing of an entire application on the platform Friction free adoption Free tier for every service - encourages experimentation of new services for applications already running on Bluemix Pay-as-you-go - optimized for flexibility, no term commitment Multiple Commitment Models Subscription - term based optimized for cost, discounted from pay as you go rates Zero to coding in less than 5 minutes Self Service Credit card over the web in many countries - or through your IBM rep

Get involved in the Triangle Cloud/Bluemix Ecosystem 16 Meet other Developers and IBM Experts at the Triangle Bluemix Meetup uemix Meet Ecosystem Development Folks at 1m Cups of Coffee million-cups Coming Soon: RTP Cloud Foundry Dojo

#bluemix - #ibmcloud – Wolfgang Kulhanek Lead Cloud Architect, North America IBM Executive IT Specialist Cloud Center of Excellence Digital Cities: Raleigh Ecosystem Development Raleigh, NC Get started and register for a free 30 day account at:

18 Let’s see it! *click*