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MKT 421 Entire Course MKT 421 Final Exam Guide 1 MKT 421 Week 1 Discussion Question 1 MKT 421 Week 1 Discussion Question 2 MKT 421 Week 1 Individual Assignment Defining Marketing MKT 421 Week 2 Discussion Question 1 MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3 Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5 ) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds

MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7 According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds

MKT 421 Final Exam Guide 10 MKT 421 Final Exam Guide All 10 Sets Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: This tutorial contains 10 sets of final exam of MKT 421 for details of each set please go "MKT 421 Final Exam" under categories on the Home Page

MKT 421 Final Exam Guide (New) MKT 421 Week 1 Discussion Question 1 Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

MKT 421 Week 1 Discussion Question 2 MKT 421 Week 1 Individual Assignment Defining Marketing Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success.

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) MKT 421 Week 2 Discussion Question 1 Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New) What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

MKT 421 Week 2 Individual Assignment Marketing Mix MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New) Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

MKT 421 Week 2 Team Assignment Marketing Plan Phase MKT 421 Week 3 Discussion Question 1 Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

MKT 421 Week 3 Discussion Question 2 MKT 421 Week 3 Individual Assignment Marketing Research Paper Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) MKT 421 Week 3 Team Assignment Marketing Plan Phase This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit in Ch. 4 of Basic Marketing. Select an industry with many competitors. Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New MKT 421 Week 4 Discussion Question 1 Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

MKT 421 Week 4 Discussion Question 2 MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New) What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation MKT 421 Week 4 Team Assignment Marketing Plan Phase Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe  The situation  Your recommended solutions, including why Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe  The situation

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) MKT 421 Week 5 Discussion Question 1 A detailed description of the features of your product or service including how it solves the needs of your target market A description of how your marketing efforts will change with each phase in the product life cycle The packaging you will use for your product or service and how it will add value The appropriate pricing strategy for your product or service and the price you will set at launch The channels of distribution you will use to sell your product along with a description of how each channel partner will add value Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation?

MKT 421 Week 5 Team Assignment Marketing Plan Final Paper and Presentation. Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:  Analyze the influence of global economic interdependence and the effect of trade practices and agreements.  Examine the importance of demographics and physical infrastructure.  Analyze the influence of cultural differences..

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