Consumerization

Consumerization 1 'Consumerization' is the reorientation of product and service designs around the individual end user. The emergence of the individual consumer as the primary driver of product and service design originated from and is most commonly seen as a major IT industry shift, as large business and government organizations dominated the early decades of computer usage and development.

Consumerization - Origins 1 The first known published paper on this topic was the Consumerization of Information Technology, published by the LEF in June 2004.David Moschella, Doug Neal, John Taylor and Piet Opperman Consumerization of Information Technology

Consumerization - Origins 1 The technology behind the consumerization of computing can be said to have begun with the development of eight-bit, general-purpose microprocessors in the early 1970s and eventually the personal computer in the late 1970s and early 1980s

Consumerization - Business implications 1 Consumerization enables alternative approaches

Consumerization - Business implications 1 Equally important, large enterprises have become increasingly dependent upon consumerized services as search, mapping, and Social Media. The capabilities of firms such as Google, Facebook, and Twitter are now essential components of many firm’s marketing strategies. One of the most important consumerization questions going forward is to what extent such advertising-based services will spread into major corporate applications such as , Customer Relationship Management (CRM), and Intranets.

Consumerization - Business implications 1 One of the more serious negative implications of consumerization is that security controls have been slower to be adopted in the consumer space

Consumerization - Technology implications 1 In this sense, consumerization seems likely to transform much of the overall computing stack, from individual devices to many of the most demanding large scale challenges.

Consumerization - Consumerization facts 1 This survey Cesare Garlati, The Consumerization Report, BringYourOwnIT.com, 2011, -micro-consumerization-report- 2011/Credits: Analysis and charts by Cesare Garlati - Survey data by Trend Micro Inc

Consumerization - Consumerization facts 1 'Consumerization has reached the tipping point'

Consumerization - Consumerization facts 1 On an aggregate, 56% of the respondents say yes to Consumerization as end-users favor personal devices because easier to use, more convenient and allow them to mix personal and work

Consumerization - Consumerization facts 1 'A strategic approach to Consumerization starts with providing IT support to personal devices'

Consumerization - Consumerization facts 1 Considering that consumer smartphones and tablets are likely to run non-standard Operating Systems – such as Android and Apple iOS – Taking a strategic approach to consumerization starts with providing IT support to these employees for their personal devices when used for work related activities

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