©2014 The McGraw-Hill Companies, Inc. All rights reserved Business Communication, Management, and Success Module One Copyright © 2014 by The McGraw-Hill.

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©2014 The McGraw-Hill Companies, Inc. All rights reserved Business Communication, Management, and Success Module One Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin

Verbal and Nonverbal Communication  Verbal Communication  Face-to-Face/Phone Conversations/Meetings  /Voic Messages  Letters, Memos, and Reports 1-2

Verbal and Nonverbal Communication  Nonverbal Communication  Pictures/Company Logos  Gestures/Body Language  Who Sits Whereat a Meeting  How Long a Visitor is Kept Waiting 1-3

What does communication accomplish?  Internal  Subordinates  Supervisors  Peers 1-4

The Internal Audiences of the Sales Manager—West 1-5 Figure 1.1

What does communication accomplish?  External  Customers/Stockholders  Unions/Government Agencies  Press/General Public 1-6

The Corporation’s External Audiences 1-7 Figure 1.2

What makes a message effective?  Is clear.  Is complete.  Is correct.  Saves the reader’s time.  Builds goodwill. 1-8

PAIBOC P What are your purposes in writing? A Who is (are) your audiences? I What information must your message include? 1-9

PAIBOC B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response? 1-10

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