1. Work requires communication
Work requires communication. People communicate to plan products and services; hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy; and bill them for sale. These are just some of the ways communication helps the modern work world. In every organization, communication is the way people get their points across, get work done, and get recognized for their contributions.

2. Workplace Communication Challenges
Employers clearly want employees who communicate well:
40 million people in the U.S. alone have limited literacy skills, including some college graduates.
States spend more than $220 million annually on remedial writing programs for employees.
Corporations may spend $3.1 billion annually to fix problems from writing deficiencies.
The cost is $22.13 per page for a typical letter.
The workplace requires writing. However, 40 million people in the U.S. alone have limited literacy skills, including some college graduates. States and corporations spend millions to dollars to train employees or to fix problems due to poor writing, and the cost is $22.13 per page for a typical one-page letter.

3. Workplace Communication Challenges continued
Work requires communication
People communicate to plan products and services; hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy; and bill them for the sale.
For many business, nonprofit, community, and government organizations, the "product" is information or a service rather than something tangible.
Information and services are created and delivered by communication.
The workplace requires writing. However, 40 million people in the U.S. alone have limited literacy skills, including some college graduates. States and corporations spend millions to dollars to train employees or to fix problems due to poor writing, and the cost is $22.13 per page for a typical one-page letter.
literacy skills: مهارات القراءة والكتابة
Remedial: اصلاح

4. Verbal and Nonverbal Communication
Communication takes many forms:
Verbal Communication that uses words, includes
Face-to-Face/Phone Conversations/Meetings
Text/ /Voic Messages
Letters, Memos, and Reports
Nonverbal Communication that does not use words, includes
Pictures/Company Logos
Gestures/Body Language
Verbal communication uses words, and includes face-to-face and phone conversations, messages, and letters, memos, and reports. Nonverbal communication includes gestures, body language, where someone sits, and company logos.

5. Workplace Communication
Even in your first job, you'll communicate.
You'll read information;
you'll listen to instructions;
you'll ask questions;
you may solve problems with other workers in teams.
In a manufacturing company, hourly workers travel to a potential customer to make oral sales presentations.
Communication affects all level of work
Communication—oral, nonverbal, and written—goes to both internal and external audiences. Analyze each carefully when composing your message.

6. Workplace Communication
The conclusion is simple: Good communication skills are vital in today's workplace.
The better an employee's communication skills are, the better his or her chance for success.
Communication—oral, nonverbal, and written—goes to both internal and external audiences. Analyze each carefully when composing your message.

7. Business and School Writing
While all good writing shares basic principles, business writing is often different than other school writing.
For instance, business writing prefers shorter sentences and paragraphs, a more conversational tone, and more dynamic document designs than a typical college essay
While all good writing shares basic principles, business writing is often different than other school writing. For instance, business writing prefers shorter sentences and paragraphs, a more conversational tone, and more dynamic document designs than a typical college essay. While essays may be written primarily for instructors, business writing often has multiple audiences.

8. Business and School Writing
Essays may be written primarily for instructors, business writing often has multiple audiences.
While all good writing shares basic principles, business writing is often different than other school writing. For instance, business writing prefers shorter sentences and paragraphs, a more conversational tone, and more dynamic document designs than a typical college essay. While essays may be written primarily for instructors, business writing often has multiple audiences.

9. Business and School Writing
Differ based on/
School writing
Business writing
Purpose.
Show that you have learned
Meet an organizational need.
Audience.
Limited
Multiple
Information.
Rarely new to reader
New to reader.
Organization
Traditional essay form
Psychological needs of reader
Style.
Formal
Friendly
Document design.
Long paragraphs
Short paragraphs
Visuals.
Few
More
While all good writing shares basic principles, business writing is often different than other school writing. For instance, business writing prefers shorter sentences and paragraphs, a more conversational tone, and more dynamic document designs than a typical college essay. While essays may be written primarily for instructors, business writing often has multiple audiences.

10. Internal and External Audiences
Communication—oral, nonverbal, and written—goes to both internal and external audiences.
Internal: people in the same organization
Subordinates
Supervisors
Peers
External: people outside the organization
Customers/Suppliers/Stockholders
Unions/Government Agencies
Press/General Public
Communication—oral, nonverbal, and written—goes to both internal and external audiences. Analyze each carefully when composing your message.

13. The Importance of Listening, Speaking, and interpersonal Communication
Informal listening, speaking, and working in groups are just as important as writing formal documents and giving formal oral presentations.
Consider the purpose of your message—to inform, to request or persuade, or to build goodwill. Many messages have more than one purpose.

14. Basic Purposes of Messages
Workplace massages can have one or more of these basic purposes:
To inform: explain or tell readers something.
To request or to persuade: want the reader to act.
To build goodwill: create a good image of yourself and of your organization.
Most messages have multiple purposes
Consider the purpose of your message—to inform, to request or persuade, or to build goodwill. Many messages have more than one purpose.

15. Good Business Writing (Effective Message)
Is clear: The meaning the reader gets is the meaning the writer intended.
Is complete: All of the reader’s questions are answered.
Is correct: All information are accurate.
Builds goodwill: The message presents a positive image of the writer.
Saves the reader’s time.
Make sure the meaning of your message is clear, all of the information needed to understand or act on the message is included, and that the information is accurate. The message should build goodwill and be organized so the reader can act on the information as quickly as possible.

16. Good Business Writing (Effective Message)
Whether a message meets these five criteria depends on:
the interactions among the writer, the audience,
the purposes of the message,
and the situation.
No single set of words will work in all possible situations.
Make sure the meaning of your message is clear, all of the information needed to understand or act on the message is included, and that the information is accurate. The message should build goodwill and be organized so the reader can act on the information as quickly as possible.

17. Poor Business Writing Poor correspondence costs even more.
When writing isn't as good as it could be:
you and your organization pay a price in wasted time,
wasted efforts, and
Lost goodwill.
Make sure the meaning of your message is clear, all of the information needed to understand or act on the message is included, and that the information is accurate. The message should build goodwill and be organized so the reader can act on the information as quickly as possible.

18. Before Writing PAIBOC
Questions you need to answer before you begin composing your message.
P What are your purposes in writing? List all your purposes, major and minor: specify exactly what you want your reader to know, think, or do.
A Who is (are) your audiences? How do they differs from each other? What Characteristic are relevant? How will they respond to your message?
Use PAIBOC when writing and revising your messages. Carefully analyze each of the PAIBOC components: Purpose, Audience, Information, Benefits, Objections, and Context.

19. PAIBOC continued
I What information must your message include? Make a list of the points that must be included; check your draft. Put the information without emphasizing in the middle. B What reasons or reader benefits can you use to support your position? Make sure the benefits are adapted to your reader.

20. PAIBOC continued
O What objections can you expect your reader(s) to have? Some negative elements can only be deemphasized. Others can be overcome. C How will the context affect reader response? Your relationship to the reader, the economy, the time of the year,..etc.

21. Assignment 1.11 Introducing Yourself to Your Instructor
Write a memo (at least 1X pages long) introducing yourself to your instructor.
Include the following topics:
Background:
Where did you grow up?
What you done in terms of school, extracurricular activities, jobs, and family life?

22. Assignment Interests: What do you like to think about and talk about?
What are you interested in?
What do you like to do?
What do you like to think about and talk about?
Achievements:
What achievements have given you the greatest personal satisfaction?
List at least five.
Include things which gave you a real sense of accomplishment and pride, whether or not they're the sort of thing you'd list on a résumé.

23. Unit One
End of Module 1
Interests: What are you interested in? What do you
like to do? What do you like to think about and
talk about?
• Achievements: What achievements have given
you the greatest personal satisfaction? List at least
five. Include things which gave you a real sense of
accomplishment and pride, whether or not they're
the sort of thing you'd list on a résumé.