DTP Word 2002 Chapter 5 Creating Promotional Documents.

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Presentation transcript:

DTP Word 2002 Chapter 5 Creating Promotional Documents

Creating Flyers & Announcements  Flyer: Promotional document used to advertise a product or service  Announcement: Promotional document used to inform an audience of an upcoming event  Plan and design your document to include: Focus, balance, proportion, contrast, consistency, directional flow, color

Using Layout Guides Using a Table Using Layout Guides & Rules Guides in MS Publisher Using Word Grids

Using Text for Focus  Considering the age of your audience  Using contrasting fonts  Using WordArt

Adding Lines, Borders, and Special Effects to Text, Objects, & Pictures

Editing a Picture  Select picture  Right-click and then click Edit picture Ungroup the picture Change colors Regroup the picture

Using the Picture Toolbar  Insert Picture  Image Control—Automatic, Grayscale, Black & White, Watermark  More/Less Contrast  More/Less Brightness  Crop  Line Style  Text Wrapping  Format Picture  Set Transparent Color  Reset Picture

Matching Colors Ungrouped object Edit picture Applying color formula to text Identifying color formula

Using Graphics for Focus  Using relevant graphics  Sizing images in relation to the whole document  Using color consistently

Downloading Online Clips  Click the Clips Online hyperlink on the Insert Clip Art task pane or  Click the Clip Organizer hyperlink on the Insert Clip Art task pane, click the Clips Online button or  Key URL:  At Design Gallery Live, search using a keyword

Downloading Online Clips (Cont.)  Select desired images by clicking inside check boxes below images, then click the Download # Clips hyperlink  Click the box below the animated red arrow to choose one image at a time

Printing Flyers and Announcements  Considering budget  Considering distribution  Using preprinted papers (Paper Direct)  Using colored paper  Using black & white, grayscale, color printing