WHO IS ROBERTA VIGILANCE Mother Event Sponsorship Author & Consultant Novice in Technology Honest Your Sponsorship Guide

WHAT TYPES OF EVENTS CAN BE SPONSORED Real Life Events (read my blog ‘CELEBRITIES AND SPONSORSHIP’)CELEBRITIES AND SPONSORSHIP Weddings Parties Book/Music Tours Fashion and Talent Shows Sporting Events Seminars Olympics Private Events Public Events Small Events Lavish Events Any Event You Can Think Of!

WHAT IS EVENT SPONSORSHIP! So.. WHAT IS EVENT SPONSORSHIP!

EVENT SPONSORSHIP is a form of bartering 4

WHAT IS EVENT SPONSORSHIP It is the process of getting a company or person to cover or reduce the cost of your event via paying with cash, product, service or image (celebrity) in exchange for the company or person (sponsor) receiving tangible (physical and measurable) benefits or intangible (emotional and usually immeasurable) benefits that your event has to offer.

BIGGEST MISTAKES SPONSORSHIP SEEKERS MAKE 1.Not understanding sponsorship 2.Using the wrong words 3.Not knowing sponsors audience and marketing goals 4.Not having a good reason for contacting sponsors 6

“It takes 6 months to a year or more to establish positive relationship with sponsor.” Roberta Vigilance

3 RULES FOR SECURING SPONSORS I. Understanding what sponsorship is II. Knowing what you have to offer sponsor III. Being passionate about your event! 8

WHAT SPONSORSHIP IS NOT… Investors Advertisers Endorsement Free Money Loan Credit Grants Donation Banners Shout-outs

SPONSORS LOOK FOR

Tangible Benefits Quantitative Number of: engagement attendees or guests signatures feedback Something you can actually count

Intangible Benefits Qualitative or Quality of Benefit Feeling Emotional Self gratification Priceless

9 STEPS FOR SECURING SPONSORS 1. Understand sponsorship 2. Be passionate about your event 3. Know event audience 4. List companies/ individuals you believe will sponsor event 5. Research sponsors background 6. Have your event sponsorship ready 7. Contact prospective sponsor 8. Submit proposal 9. Follow up

SPONSORSHIP IS GOOD IN BOTH ECONOMIES GOOD BAD

WAYS YOU CAN MEASURE SPONSORS ROI (Return On Investment) Examples: ENGAGEMENT Social media Likes Comments Registrations Testimonials / Feedback

MEASURING ROI OTHER WAYS Traffic / Spending increase in location Compare pre and post quarters How many lives saved or homeless shelters built New Partnerships / Memberships

In-Kind Sponsorship Products Service Image

Some of my sponsors! Types of Sponsor Exclusive Presenting Naming Rights Title Sponsor

“Present events that make sponsors feel and wish they thought about it themselves.”

NEED SPONSORSHP IN LESS THAN 3 MONTHS? SUBSCRIBE View more slides, get more useful information, and find out how you can secure sponsors in less than 3 months when you subscribe. Subscribe at eventsandsponsors.com eventsandsponsors.com

Go from "I need funding" to "I've secured sponsors!“

“Let Me Help You Secure Sponsors For Your Event & Improve Your Sponsorship Results.” Roberta Vigilance, Consultant & Author, is passionate about helping organizers, worldwide, go from “I need funding” to “I’ve secure sponsors!”. She has made learning about sponsorship easy that anyone with a passion for their event can secure sponsors. She provides answers and personalize advice to each subscriber. Subscribe Today!