How US consumers spend their time Vasily Krivosheev.

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Presentation transcript:

How US consumers spend their time Vasily Krivosheev

The average American sleeps 8.6 hours. Workers spend a third of the day on the job. After sleep and work, they watching TV.

LEISURE The old and young have the most leisure time. People age 35 to 44 have the least free time- and, not coincidentally, spend the most time taking care of children.

SHOPPING Americans on average spend 24 minutes a day shopping; 20 minutes on a weekday; 27 minutes on Sunday; and 42 minutes on Saturday. Women on an average day spend 50% more time shopping than do men. This partly reflects that women are more frequent shoppers. On days when men do shop, the time they spend isn’t that different from women.

Reading Reading relates directly to age: Teens spend just seven minutes a day on reading (not including homework or time on the Internet); people age 20 to 34 read for 10 minutes. The 45- to-54 demo reads for nearly twice as long (19 minutes). Age 75-plus - a contingent with more leisure time (nearly eight hours) than any other age group and plenty of time to read (72 minutes).

SLEEP Sleep is Americans’ favorite use of time. Americans spend an average of 8.6 hours a day sleeping on weekdays, 9.0 on Saturday and 9.6 on Sunday. Women generally sleep a few minutes longer than men - except for teens, where the boys out sleep the girls. Teens age 15 to 19 rule the roost on sleep at an average 9.4 hours a day, beating the runners-up - - the 75-plus crowd -- by more than 20 minutes a day.