Starter Activity's  List all the places you can purchase  An ipod  A TV  A car  What are the similarities and differences in these places that you have identified?  You have probably just described some “markets”

What is a Market?  A market is a system that allows buyers and sellers to come together and agree to trade a product for an agreed price.  It may not be in a physical place – indeed e- commerce is making this less important.

Market/Product Orientation  If a firm has conducted extensive Market Research to identify a potential customers needs – then provides a product that meets this need – we say they are Market Driven – or have Market Orientation  If a firm has spent time developing a product that it will convince customers to purchase – it is Product Orientated  Dyson/ipod/ps3/organic food range – market or product orientation – discuss in pairs – feedback to group