ANM 104 DESIGN THEORY & PRACTICE LESSON 10 1) No Quiz 2) What ’ s New on the Class Blog 3) Hand In Mid-Term Exam 4) Foundation Portfolio Questions 5) Design Theory Review 6) Pop Art Self-Portrait Review & File Check 7) Emphasis in Visual Communication 8) Creating Digital Image Composites inAdobe Photoshop 9) Photoshop Assignment: In-Studio Work

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Design Theory : Review The proper use of Design Theory can help us visually convey a precise message and/or emotion. By combining properly chosen types of Design Elements & Principles we can create a strong unified composition that accurately conveys a powerful message/emotion.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Design Theory : Review Typical successful Zombie themed artwork tends to visually convey: Dread Fear Threat ???????

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Design Theory : Review What emotions are visually conveyed in this Zombie Composition? Identify the Design Elements & Principles used in this composition. Explain and defend your choices regarding: a. Balance b. Rhythm c. Unity (Unifying Elements) d. Color Scheme & Value Use

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 REVIEW Digital Pop Art Self-Portrait : Review Questions? Is there anything you want me to show you? Digital Pop Art Self-Portrait : File Check

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 REVIEW Digital Pop Art Self-Portrait : File Check 1. The colors in the Swatches Palette are only the colors sampled from your Pop Art Sample image. 2. All the colors utilized have been saved in the Swatches Palette and are named. 3. Each individual area of color is on it ’ s own Layer (Face: Light; Face: Medium) 4. Each Layer has been named. 5. The Canvas Size has been altered to allow room for duplicated portrait images. 6. There are different Warhol effects demonstrated on each portrait image. 7. Files are named with the correct file protocol : lrzoskalesson9_001.psd and lrzoskalesson9_002.psd

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 What is Emphasis? and why is it important in the field of Visual Communications?

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 What is Emphasis? Emphasis is used to strengthen the Area of Interest or Focal Point of a composition. There are four common ways touse Emphasis. Emphasis by Contrast Emphasis by Placement Emphasis by Isolation Absence of Emphasis

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Contrast This type of Emphasis can be identified when one element differs from others in a composition. When all the elements are dark a light form breaks the pattern. When the majority of the shapes are rectangular and angular, round shapes stand out to become the Focal Point. When all the elements are about the same size a larger or smaller element is emphasized

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Contrast: Value When all the elements in the composition are dark a light form breaks the pattern and becomes the Focal Point.

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Contrast: Shape When the majority of the shapes are rectangular and angular, round shapes stand out to become the Focal Point.

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Contrast: Scale When all the elements are about the same size a larger or smaller element is emphasized to become the Focal Point.

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Placement The placement of elements in a composition may function as a way to create Emphasis. If many elements point to one area or element the viewers attention is directed there, and aFocal Point results.

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Emphasis By Isolation When an element is physically apart or isolated from the other elements in the composition the viewer ’ s attention is drawn to the isolated element. Emphasis by Isolation may visually convey: Vulnerability Individuality Loneliness Physical or Emotional Isolation

ANM 104 DESIGN THEORY & PRACTICE LESSON 9 Absence of Emphasis Absence of Emphasis occurs when the composition has no specific elements that contrast or change and no area of interest.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Digital compositing is the process of digitally assembling multiple images to make a final image.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites An effective way to create Digital Image Composites in Adobe Photoshop is by utilizing Layer Masks. For an Image Composite to be successful it is essential that it be a Unified Composition. Adobe Photoshop ’ s Painting and Color Correction tools can be a great asset to successfully createa Unified Composition.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites What You Will Need To Know How To Do 1. Open a photo image in Adobe Photoshop2. Change the Resolution of a Photoshop File3. Change the Color Mode of a Photoshop File4. Adjust the Brightness and Contrast of a Photoshop File5. Open various palettes in a Photoshop File6. Use various Photoshop Filters 7. Sample colors and create a custom color palette, naming the colors8. Use various Selection Tools (Magic Wand Tool, Lasso Tool, Polygonal Tool)9. Fill and Paint selected areas with color 10. Alter the Canvas Size of a Photoshop File11. Duplicate Layers, Copy Layers and Name Layers12. Move, Scale and Rotate individual images using the Move Tool 13. Utilize the Layer Modes and Percentages to achieve interesting Effects14. Create and successfully utilize Layer Masks 15. Utilize the Brush tool and its Attributes

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Use various Photoshop Filters Liquify Filter > Liquify

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Use various Photoshop Filters Gaussian Blur Filter > Blur > Gaussian Blur

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Create and successfully utilizeLayer Masks 1. Create a Layer Mask Filter > Layer Mask > Reveal All

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Create and successfully utilizeLayer Masks 2. A Mask window links to the selected Layer in the Layers Palette

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Create and successfully utilizeLayer Masks 3. Select the Brush Tool in the Tool Palette.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Create and successfully utilizeLayer Masks 4. Select a Brush Shape, Size & Hardness from the drop down window.

ANM 104 DESIGN THEORY & PRACTICE LESSON 10 Creating Digital Image Composites Create and successfully utilize LayerMasks 5. To alter the Shape of the Brush open the Brush Palette Window > Brush 6. Paint away the Pixels on the Selected Layer to reveal the Pixels on the Layer below.