European IT – Product Lifecycle and Release Definition Concepts across E1, Atlas and Siebel 1

The Product Lifecycle 2 Fox releases a film cinema-wide DVD / BluRay (home entertainment) released circa 6 months after theatrical release From Cinema To Home Entertainment

The Product Lifecycle 3 What does product ‘lifecycle’ refer to? Time period [in months] allocated to a physical product (DV/BD) Period split into stages (FNR/FTP/catalogue) Metrics / key business functions are set and measured against these stages Lifecycle Defined

The Product Lifecycle 4 Physical DV / BD production Marketing activity Forecasting Orders Sales Re-promotions Retail [group] promotions Financial reporting Budgeting …Lifecycle Defined – Key Business Functions: Lifecycle is key to concept of forecasting / managing entertainment products Home entertainment products have a full reporting lifecycle

The Product Lifecycle 5 Forecasting Budgeting Sales tracking Returns Marketing Accounting Financial reporting Fox Lifecycle & Key Business Areas: …all essential functions for Fox

The Product Lifecycle 6 Product Manufacturing - Plan manufacture schedule - Estimating unit quantities (by period – FNR/FTP) Sales tracking - Sales preparation - Maximising sales revenue based on known lifecycle features - Bottom-line sales forecasts / actual sales tagged to lifecycle periods, for – Fox local and HO (e.g. IA3 lifecycle-based impact across whole group) Newscorp Intl - Sales patterns based on previous / competitive releases Lifecycle By Area

The Product Lifecycle 7 Returns - Predicting / allocating returns - Providing logistical support to managing returns (managing by predicted volume) …Lifecycle By Area Marketing - Release planning (FNR / FTP / catalogue stages) - Reporting on / predicting sales patterns - Competing titles and Fox titles (e.g. release date [start of lifecycle] based on competing titles) - Assessing marketing spend in the light of forecast sales (cut back / reallocate spend where forecast is poor over lifecycle)

The Product Lifecycle 8 …Lifecycle By Area Accounting - Fiscal / financial year planned and managed alongside concept of lifecycle - Financial reporting throughout the business - Fits in with standard legal accounting obligations Lifecycle Stages FNR – feature new release: first three months of new release lifecycle FTP / FTC – first to promotion / catalogue – next nine months Catalogue / back catalogue: from one to two years after FNR

Lifecycle Overview 9

The Release Concept 10 What Is A Release? A release is: - A unique physical product or set of closely related physical products … whose key attributes (including sales, orders, returns, etc) are viewed, reported on and managed in relation to a defined period

The Release Concept 11 Release By System Atlas - Release is the key concept in Atlas (and release ID is key to the core entity structure of Atlas) - Central MAP resource for all systems handling MAPs - Usage / function of Atlas differs between Siebel / non-Siebel territories (Siebel territories create releases sent to Atlas) - No concept of customer - Physical product attributes (SKU, channel, format, title) are secondary to release (whilst mandatory) - More focus on promotion / grouping of releases (Atlas pivotal to other systems in this respect, e.g. Siebel)

The Release Concept 12 Release By System E1 - Repository for all distributor / financial transactions at release level - Release exists as in Atlas - Can report / view release information by Atlas release ID - Can report / view based on Siebel concept of group customer, release as a sub-section - Can report on accounting groups / companies etc Siebel - Releases handled as a promotional concept (like Atlas) - Additionally, customer-based concept of release (unlike Atlas)

Release - Concept Across Systems 13

Product Lifecycle / Release Definition 14 Any Questions?