Direct Labels - Titles Percentage Increase in Enrollment by Quadrant and Quarter Actual title of the graph

Direct Labels - Titles Northern and Western Divisions Lag Behind Same graph as previous slide with a biased or altered title

Direct Labels - Scale Chart shows an increase of 3,000 students in 8 years Thousands of students

Direct Labels - Scale Same as previous chart - different zero point

Direct Labels - Scale Same as previous 2 charts different zero and different scale

Encoding - Primary Colors Use of primary colors presents data in a cheerful setting.

Encoding - Dark Palette Use of dark, heavy colors depicts data as oppressive, sad, etc.

Self-representing scales Associate wrong image with data Blue Ribbon

Self-representing scales Associating wrong image with data Allowing the data to speak for itself