1 NUBIAN HERITAGE. 2 HUMBLE BEGININGS In 1992, armed with four generations of our family’s traditional African recipes, we started as street vendors on.

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Presentation transcript:

1 NUBIAN HERITAGE

2 HUMBLE BEGININGS In 1992, armed with four generations of our family’s traditional African recipes, we started as street vendors on a personal mission to produce natural and organic products made with ingredients purchased at fair prices from disadvantaged farmers. Our mission was simply to “offer premium products to underserved and overlooked communities.” Over 18 years later, we are now Sundial Creations. Our consistent and rapid growth over the years is a humbling affirmation. With countless experience, innovative thinking and nearly 80 employees, we maintain our unique positioning in the marketplace to provide our customers and retail partners, both domestic and international, with natural and organic beauty and personal care solutions. While staying true to our mission, we are now a vertically integrated organization able to create, manufacture and distribute culturally authentic, natural and organic lifestyle products for an extremely diverse and complex multi-cultural consumer base.

3 NUBIAN HERITAGE POSITIONING In the beginning, Nubian Heritage Organics was positioned as a brand for the African-American consumer (when other personal care manufacturers saw little to no value in addressing their skin care concerns. Though there has been significant adoption of the brand by multi ethnic and general market consumers, Nubian Heritage continues to experience exponential growth as a result of the social and grassroots marketing efforts in the Natural Product Class of trade Core Demographics  African-American women 25 – 55 years old  Caucasian Women 25 – 55 years old  Multi Ethnic women 25 – 55 years old Core Psychographics  College Educated  Aspirational  Under-served needs  Urban  Natura l

4 NUBIAN HERITAGE BRAND Nubian Heritage Organic Specialty Market Brand Nubian Heritage melds indigenous ingredients and healing philosophies, drawn from cultures around the world into a collection of superior active natural and organic product; addressing and healing the hair and skin complications of our global population. All Nubian Heritage products are paraben-free, biodegradable and sulfate-free cleansing systems, no animal derived ingredients and no animal testing. Brand Promise Heal. Nourish. Protect Market Position Specialty Collections Bath & Body Sundial Sales Channel Hybrid Independent Beauty Supply Direct/Retail Natural Product

5 OUR VALUES What’s in our products: Organic Shea Butter African Black Soap Organic Aloe Vera Organic Jojoba Oil Natural Vitamin E Organic Coconut Oil Organic Black Seed Oil Organic Olive Oil Tea Tree Oil Papaya Enzymes Fish Oil Yucca Flower Organic Palm Oil Neem Oil What’s in our products: Organic Shea Butter African Black Soap Organic Aloe Vera Organic Jojoba Oil Natural Vitamin E Organic Coconut Oil Organic Black Seed Oil Organic Olive Oil Tea Tree Oil Papaya Enzymes Fish Oil Yucca Flower Organic Palm Oil Neem Oil What’s NOT in our products: No Parabens No Phthalates No Paraffin No UREA No Propylene Glycol No Mineral Oil No Synthetic Fragrance No PABA No Animal Testing No Petrolatum No Synthetic Color No DEA No Animal Ingredients

6 PROBLEMS & SOLUTIONS Skin TypesNubian Heritage TreatmentProduct Category Acne, Oily & Troubled SkinAfrican Black Soap Collection Bath & Body Care, Face Care, Hair Care Dry, Dull & Aging SkinCoconut & Papaya CollectionBath & Body Care, Hair Care Sensitive SkinGoat’s Milk & Chai CollectionBath & Body Care Uneven Toned & Sensitive SkinHoney & Black Seed CollectionBath & Body Care, Face Care Inflamed SkinIndian Hemp & Haitian Vetiver CollectionBath & Body Care Normal & Aging SkinLavender & Wildflowers CollectionBath & Body Care Oily & Combination SkinLemongrass & Tea Tree CollectionBath & Body Care All Skin TypesMango Butter CollectionBath & Body Care Dry & Dehydrated SkinOlive & Green Tea CollectionBath & Body Care All Skin TypesRaw Shea Butter Collection Bath & Body Care, Face Care, Hair Care

7 Nubian Heritage on the move! Nubian Heritage is the Fastest Growing Top 10 Brand in SPINS #9 Nationally in Soaps, Bodywash and Lotion Combined Grown 38% Year over Year (dollar sales) Only 54% ACV (LARGE opportunity) Channel:SPINSscan Natural Source:Natural Product Supermarkets > $2MM Current Period:24/52 weeks ending 04/13/2013 Prior Period:24/52 weeks ending 04/14/2012 Market:Total US and Regions

8 Marketing SUPPORT  New Store Opening Deal “Buy 3, Get 3 Free  In-store sampling (pillow pack giveaways)  In-store demonstrations and training for staff  In-store demonstration for customers  In-store product testers Promotional Plan  January Hand Creams  February Body Lotion  March Line Drive (Expo West)  April Infused Shea Butter  May Body Wash  June Soaps 15% off  July Hand Creams  August Body Lotion  September Line Drive (Expo East)  October Infused Shea Butter  November Body Wash  December Bar Soaps