1. Cayla Hyman attended the University of South Florida and received her Bachelor’s of Science in Business Administration with a focus in Marketing and Mass Communications. She transferred from Newport News, VA to Tampa, FL to finish pursuing her undergraduate in a career field that will enhance her creative talents in order to explore solutions to problems and provide a unique perspective. Cayla used her creativity to develop advertising programs, public relations and publicity strategies, campaign and communication objectives for marketing plans of products in billion dollar industries. With her developed skills, she as become a source of differentiation and an asset for any company to have. Cayla has attained superb quality communication skills from five years of work experience specializing in customer service and sales. Being a sales associate at two different retail companies and upholding various positions at an amusement park has help strengthen and finite her skills to handle situations interacting with people of all backgrounds. Others tend to gravitate to her and she has proved to be an effective persuader and a positive influencer. With great communication skills, Cayla also has the ability to be a reliable team player and serve others anywhere needed. Every job she has attained required her to communicate efficiently within a team on a daily basis. Being apart of the American Marketing Association and the International Fraternity of Delta Sigma Pi has required her to take the initiative to be including in projects, such as, organizing and coordinating fundraising and volunteer events across campus. She is a dedicated team player in all positions she obtains. Contact Information: (757) 814-4037 chyman1@mail.usf.edu

2. Product Features Raw Shea Butter Body Lotion Contains natural and certified organic ingredientsCruelty free label, non animal tested Ethically traded ingredients Sustainable produced Hydrating and rejuvenatingDeeply moisturizesContains Frankincense and MyrrhNon-greasy, mild scent No parabens, phthalates, paraffin, or propylene glycol No mineral oil, petrolatum, formaldehyde, or DEA (cocamide diethanolamine) No synthetic fragrance or color

3. Competitive Advantages http://www.sundialbrands.com/awards.html http://www.prnewswire.com/news-releases/sundial-brands-launches-sheamoisture-baby-care-line-in-more-than-7000-cvs-kroger-and-stop--shop- stores-nationwide-215110671.htmlhttp://www.prnewswire.com/news-releases/sundial-brands-launches-sheamoisture-baby-care-line-in-more-than-7000-cvs-kroger-and-stop--shop- stores-nationwide-215110671.html http://www.prnewswire.com/news-releases/sundial-brands-launches-sheamoisture-baby-care-line-in-more-than-7000-cvs-kroger-and-stop--shop- stores-nationwide-215110671.htmlhttp://www.prnewswire.com/news-releases/sundial-brands-launches-sheamoisture-baby-care-line-in-more-than-7000-cvs-kroger-and-stop--shop- stores-nationwide-215110671.html http://www.prnewswire.com/news-releases/sheamoisture-garners-multiple-beauty-awards-for-2013-236387521.html Healing Lifestyles & Spas Earth Day Beauty Award for Raw Shea Lotion w/ Frankincense & Myrrh Sundial Brands and its Shea Moisture brand continue to receive critical acclaim from industry insiders, garnering 30 beauty awards from top publications over the last two years and becoming an undisputed pioneer and leader in its space. Shea butter used in the products is ethically sourced through a special program created by Shea Moisture with seven women's coops in Northern Ghana, with above market prices paid directly to coops for shea butter. Since 1912, Shea Moisture has been committed to making the highest quality natural skin and hair care products, which are healthy, therapeutic and results-oriented.

4. Benefits Offering Shea Moisture Raw Butter Body Lotion in Sephora and SephoraOnline.com will increase revenue by providing access for customers in areas where Sephora ships and where brick-and- mortar stores are located. Shea Moisture will increase customer acquisition by appealing to new customers who have never heard of the American brand and those who live an organic and eco-friendly lifestyle around the world. Increase customer retention by satisfying current customers and brand loyal customers, which will lead to an increase in store traffic. Increase market diversity by attracting a new target of customers who are not in America.