1 Consumer Feedback Putting it all Together David Carroll 2007 ACI April 25, 2007

2 Purpose of Session Bring together information on: –High Tech Consumer Feedback –Moderate Tech Consumer Feedback –Low Tech Consumer Feedback Consider how to use these jointly in a consumer education, motivation, and feedback framework

3 Organization of Session David: Introduction / Orientation Daisy: Literature and High Tech Pilot Buzz: Moderate Tech Program David: Low Tech Program / Next Steps Participants: Questions/Brainstorming

4 Knowledge Base and Feedback / Some Traditional Inputs Monthly Electric Bill Friends and Neighbors Trusted “Experts”

5 Knowledge Base and Feedback / Some New Tools Web-Based Audit Plug-In Appliance Monitoring Devices Whole-House Monitoring Device

6 APPRISE Staff Experience Web-Based Audit – Demanding inputs / Outputs lack prioritization, specificity, and credibility Plug-In Monitoring Devices – Furnish useful information but need a context Whole-House Monitoring – Total usage levels are only occasionally lead to an effective strategy

7 Keep it mind… The plumber, the guy at the hardware store, and Uncle Fred all have more credibility that you do… You have, at most, a few hours and a few contacts to make an impression… Changing energy usage involves a long- term commitment to an effective energy saving strategy…

8 Intermission Presentation by Daisy Presentation by Buzz

9 PECO LIRUP Auditor Education includes: –Reviewing customer bill –Identifying major opportunities –Setting a usage goal –Selecting behavior commitments

10 PECO LIRUP Follow-up includes: –Monthly mailing / seasonal tips –Quarterly comparison of usage to goal –Telephone follow-up when goal exceeded –Auditor follow-up when not resolved by phone

11 PECO LIRUP Evaluation Results –High rate of meaningful actions (unprompted) –High rate of meaningful actions for specific end uses (prompted) –High rate of savings for homes that received only CFLs (~1000 kWh)

12 PECO LIRUP Follow-up Research –Survey with clients that received certain measure packages –Regression analysis Dependent Variable – Savings Independent Variables – Measures, knowledge, reported actions, follow-up

13 Imagine… High Use Households EPP Audit TED Installation / Education Monthly Mailing Usage Tracking and Reporting Targeted Telephone Follow-Up Targeted In-Field Follow-Up