93% of bereaved families purchase flowers for funerals. Sending flowers shows that you care. Gives a comfort topic. Played a significant roll in air freshening Honoring the life of the decease.
Once elaborate and massive – Now Smaller In Lieu of flowers Terminology difference in another region Religion pieces are not as popular. (South)- Easel, set or flat pieces are popular. Popular Items include: Broken hearts, (very old and traditional), broken wheel missing one spoke, empty chair, gates ajar, and clocks to show the time of death. Used to be hand tied arrangements, then went to easel designs
Year round Promotion- on cards/ advertise Consultation- (private areas, have books, and order forms). Order Form
Casket Cover- Purchased by immediate family. Easel or Casket sprays- Immediate family or extended family. Boutonnieres- for all pall bearers. Casket inset- purchased by children or grandchildren Floral Garlands Casket Scarf Casket Blankets Casket Inset Designs Set Pieces – Wreath, cross, heart, etc… Pedestal Arrangements Funeral Baskets
Full or half couch on saddles Message on ribbon- ex. “Loving Brother” Floral garland Casket scarf Casket blanket- Military (flag)
Pedestal Arrangements Funeral baskets Wall sprays
Referrals Survey Results Flowers and Mechanics Delivery of Flower Tributes Identification of Sympathy Tributes and Enclosure cards Containers Durable Service – Flower Durability