Mission Statements WHY YOU SHOULD WRITE A PERSONAL MISSION STATEMENT AND 5 CEOS WHO DID

Focus & Purpose Whether it's a daily mantra or a quote to return to when times get tough, having a personal mission statement brings focus and purpose to your life. Here are five personal mission statements from leaders who rocked the world.

DENISE MORRISON, CEO OF CAMPBELL SOUP COMPANY 1. “To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”

“I define personal success as being consistent to my own personal mission statement: to love God and love others.” 2. JOEL MANBY, CEO OF HERSCHEND FAMILY ENTERTAINMENT

“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.” 3. OPRAH WINFREY, FOUNDER OF OWN, THE OPRAH WINFREY NETWORK

In an issue of O magazine, Winfrey recalls watching her grandmother churn butter and wash clothes in a cast-iron pot in the yard. A small voice inside of her told her that her life would be more than hanging clothes on a line. She eventually realized she wanted to be a teacher, but “I never imagined it would be on TV,” she writes.

“To have fun in [my] journey through life and learn from [my] mistakes.” 4. SIR RICHARD BRANSON, FOUNDER OF THE VIRGIN GROUP

Branson shared his personal mission statement in an interview with Motivated magazine. He added that “In business, know how to be a good leader and always try to bring out the best in people. It’s very simple: listen to them, trust in them, believe in them, respect them, and let them have a go!”

“To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.” 5. AMANDA STEINBERG, FOUNDER OF DAILYWORTH.COM

“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.” Coca-Cola

“to organize the world’s information and make it universally accessible and useful.” Google

Mission Statement If you want to be successful, you need to think of yourself as a personal brand A personal mission statement is a critical piece of your brand because it helps you stay focused.

Ask Yourself: Writing one, however, takes introspection. What am I passionate about? What are my values? What are my values? What makes me great? What makes me great?

Super Powers We all have super powers-- things we do better than anyone else, it helps to ask someone else what your talents are. These things often feel natural to us, but it’s important to see them as being special.

A personal mission statement is a powerful tool because it provides you with a path for success, and it gives you permission to say no to the things that are distractions. It also may change over time.

YOUR TURN! Come up with your own Mission Statement! Remember you will need to have a well developed Mission Statement for your Employability Skills Portfolio (ESP) Assignment so use your time wisely!