1 The Marketing Mix Final Quiz Note: This is my Main Menu of my presentation, click on each topic below for more information. First, review the “Marketing.

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Presentation transcript:

1 The Marketing Mix Final Quiz Note: This is my Main Menu of my presentation, click on each topic below for more information. First, review the “Marketing Mix” topics, when you reviewed all the sections; then, go to the “Final Quiz” bottom.

The Marketing Mix The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 2

3 Quiz 1: The Marketing Mix is? TrueFalse 1. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives

4 2. 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment, Practice. True False

5 Try AgainTry Again…

6 Try AgainTry Again…

7 True, Good Job!!!

8 Price A value placed on a product or service that is exchanged between a buyer and seller

9 Price

10 Price Pricing Strategy Importance of: knowing the market elasticity keeping an eye on rivals Image copyright:

11 Product A good, service, or idea that has tangible and intangible attributes that provide satisfaction and benefit to consumers Products should be sold at a profit

12 Product

13 Product Methods used to improve/differentiate the product and increase sales or target sales more effectively to gain a competitive advantage e.g. Extension strategies Specialised versions New editions Improvements – real or otherwise! Changed packaging Technology, etc. Image copyright:

14 Promotion

15 Promotion A persuasive form of communication that attempts to expedite a marketing exchange by influencing individuals and organizations to accept goods, services, and ideas

16 Promotion Strategies to make the consumer aware of the existence of a product or service NOT just advertising

17 Place

18 Place The means by which products and services get from producer to consumer and where they can be accessed by the consumer The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer?)

19 People

20 People People represent the business The image they present can be important First contact often human – what is the lasting image they provide to the customer? Extent of training and knowledge of the product/service concerned Mission statement – how relevant? Do staff represent the desired culture of the business?

21 Process

22 Process How do people consume services? What processes do they have to go through to acquire the services? Where do they find the availability of the service? Contact Reminders Registration Subscription Form filling Degree of technology

23 Physical Environment

24 Physical Environment The ambience, mood or physical presentation of the environment Smart/shabby? Trendy/retro/modern/old fashioned? Light/dark/bright/subdued? Romantic/chic/loud? Clean/dirty/unkempt/neat? Music? Smell?

Quiz2: Now Try... Marketing Mix 1. How many Ps can demonstrate in best way the Marketing Mix? a. 7 Ps7 Ps b. 6 Ps6 Ps c. 5 Ps5 Ps 25

Good Job !!! Move to Next Question… 26 Right!

Incorrect!!! Please Try Again next option 27 Sorry!!!

Incorrect!!! That is not the Answer!!! Try Again…. 28 Sorry!!!

What is your idea about development of Marketing It is not being changed It developed a lot It is developing day by day No Idea 29

Oh. Sorry, Try Again!!! 30

No!!! Think better!!! 31

Good Job!!! That is awesome !!! Good luck!!! 32

You have to!!! 33

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