D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Business Intelligence & Data Warehousing Ted Friedman MU SAN ‘85 Principal Analyst, Gartner

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY What Is Business Intelligence? An IT and business discipline –The analysis of quantitative data for the purpose of gaining business insight ¹ A set of technology markets –Query & reporting tools, OLAP tools, DBMS products, data integration tools, etc A very hot topic! –Large companies investing big $ in BI ¹ Source: Gartner

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY What Is A Data Warehouse? A physical data structure used to store transactional business data for purposes of analysis (BI) Detailed, historical, subject-oriented in nature Houses integrated data from multiple operational systems to provide a broad view from a data perspective

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Data Integration Data Integration BI Tools & Applications BI Tools & Applications Metadata Security Data Sources Data Warehouse Management/Administration Business Users How It Fits Together -- BI Architecture

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Styles of Business Intelligence What happened? Why did it happen? What will happen? Scheduled Interactive Event Reporting Ad Hoc Query OLAP Data Mining Advanced Analysis and Forecasting BAM CPM Most-Common BI Needs

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY How Is BI Being Applied Today? BankingBanking Life Sciences RetailRetail LogisticsLogistics ManufacturingManufacturing GovernmentGovernment Fraud detection Competitive analysis Legal reporting Urban planning Genetic research Route planning & optimization Customer behavior Market basket analysis Supply chain optimization Quality control Clinical trials analytics

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Opportunities & Challenges Data volumes and demand for business insight are exceeding ability for IT to deliver -- no end in sight Big opportunity for technology vendors and skilled IT people Blend of business, communication, and IT skills is critical to success -- BI is a business strategy, and requires more than just technology expertise

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Career Path To BI/DW Roles Relevant Skills and Experiences –Facilitation & communication –Data analysis –Database / Database design / DBA –App development / support –User training / support –Project management

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Where The Opportunities Lie Industry –Large enterprises already investing heavily –Mid-sized enterprises just starting Consulting –Large integrators have mature BI/DW practices –Many “Boutique” consultancies with BI/DW focus Vendors –Large (but volatile) market of BI/DW technology providers

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY For More Information... Popular periodicals, for example... –DM Review –Intelligent Enterprise Vendor web sites, for example… –Business Objects ( –Cognos ( Gartner (

D E P A R T M E N T O F COMPUTER SCIENCE AND SYSTEMS ANALYSIS SCHOOL OF ENGINEERING & APPLIED SCIENCE O X F O R D O H I O MIAMI UNIVERSITY Business Intelligence & Data Warehousing Ted Friedman MU SAN ‘85 Principal Analyst, Gartner