Gin and Tonic

Gin is gaining on vodka as Australia’s white spirit of choice, the latest data as distilled by Roy Morgan Research shows. Just over 1.1 million Australian adults drink vodka in an average four week period (excluding in ready-to-drink beverages)—virtually unchanged compared with five years ago despite overall population growth. Meanwhile the average number of monthly gin drinkers nationwide has grown from 633,000 adults in the year to March 2010 to 860,000 now. But white rum has fallen from favour, down from 446,000 drinkers in 2010 to 324,000 now. Tequila also lost some sippers, swiggers and lick-sip-suckers over the period, down from 336,000 to 312,000 in an average four weeks. Source: Roy Morgan Single Source (Australia)Roy Morgan Single Source

Proportion of age groups drinking each spirit in 2015 Source: Roy Morgan Single Source (Australia)Roy Morgan Single Source Unlike vodka, tequila and white rum, gin is a drink for all ages, with its popularity virtually fixed from young to old. The average monthly consumption incidence of gin stays within a narrow range of 4% to 5% across all age groups, while other white spirits skew heavily toward more recently legal tipplers. Over one in six of year-olds (17%) drink vodka and 7% drink tequila in an average four weeks—but the consumption rates of each decline sharply, and continue declining the older we get. Simply by remaining consistently well-liked, gin overtakes tequila as the second most popular white spirit among those 25-34, and is almost as popular as vodka among those By 50 and over, gin has become the clear leader Gin has gained around 220,000 more drinkers since 2010—and its popularity has increased across all age groups. However brand preferences vary greatly across different age groups. Bombay Sapphire is the top drop among year-olds, Tanqueray and niche brands hit the spot with gin drinkers aged 25-49, and Gordon’s (at nearly 250 years old itself) remains the sentimental favourite among those 65 and up. “When it comes to vodka, although the overall number of drinkers is steady at over 1.1 million this total comprises a decline of almost 100, year-old consumers, offset by an equivalent increase in drinkers aged 35-plus.

Martini

THE BRAND In the 1920’s Prohibition Era, a “Blind Tiger” was the common slang used to describe an establishment known to illegally sell alcoholic beverages. Also known as a ‘speakeasy’, they were essentially Gin joints trying to hide under the radar! Their focus was on celebrating the raw taste of liquor cocktails such as the Gin cocktail. Blind Tiger is an exotic, Organic Gin. We have scoured the world for the finest, most sustainable organic spirit and botanicals to make a Gin that is fine, elegant and stylish, perfect for sipping or mixing. LONDON DRY London Dry Gin, the world's most popular gin type, is rarely made in London. There are only a few distilleries left in London, although with the resurgence of Gin some small producers are beginning to pop up. London Dry Gin is a style and is dry only in the sense that it lacks sugar to make it sweet. London Dry Gins tend to be high in alcohol, over 42% with a characteristic elegance and simplicity in their unique character and mix-ability.

THE DISTILLATION Blind Tiger Organic Gin is crafted with a simple yet elegant mix of botanicals. The handpicked botanicals are distilled together in a traditional small Gin still to create an aromatic infusion that is carefully blended with organic wheat spirit to create a fine elegant ‘London Dry’ style of Gin. THE SPIRIT Organic Wheat Spirit is sourced from the finest fields of Italy. Italy is the home of the world’s finest pasta so it is natural that some of the cleanest organic wheat spirit is produced in this nation. The quality of this spirit is like nothing we have seen from anywhere else. Wheat spirit is a fantastic clean spirit that allows the aromatics of the botanicals to be lifted from the glass. Why not Australian? Unfortunately all of Australia’s organic wheat is made into food so we could not source this locally.

Negroni

ORGANIC Gin is truly a product of the Earth. The simple ingredients to a fine Gin consist of pure water and grain, used to make a neutral spirit and infused with an often secretive and exotic botanical recipe. Botanicals can come from far and wide and can belong to seed, berry, root, bark or peel categories. A quality product starts with quality ingredients and we believe that using ingredients only from certified organic sources ensures not only that Blind Tiger Organic Gin has a purity of flavour but also that we are using sustainable resources. Organic farming means no artificial herbicides, pesticides or fertilisers are used in the growing of the grain or botanicals we use. This ensures that we minimise our impact on the environment while making a product that speaks of the clean, green approach we take in making it.

THE BOTANICALS Blind Tiger Organic Gin is exotic. We source our botanicals from organic, sustainable producers from all over the world. These distilled botanicals are blended with certified organic wheat spirit at our distillery in Renmark, South Australia. Juniper Berries are from Bulgaria Coriander Seed from India Summer Savory from Spain Angelica Root from Somerset in the UK Juniper Berry is the core botanical of many Gins and in Blind Tiger provides a backbone of fresh spring forest and citrus notes. Coriander root has been selected as it enhances the citrus characters of the juniper and imparts a subtle earthy character whilst the Angelica Root gives a delightfully aromatic and heady note of musk. Summer Savory completes the botanical mix and contributes a subtle mint like peppery character.

Tom Collins

Premium Organic Gin 6 x 700ml ABV 42.7% Wholesale $285 RRP circa $70 1 st Run 1,000 6pks Planned release October 1st 2015

Q & A Review Describe Blind Tiger Gin in one word Exotic What style is Blind Tiger Gin London Dry Style - Very dry, light bodied, aromatic with pungent juniper flavour. London Dry Gin doesn’t have to be made in London and most aren’t. If you’re at the store, common brands in this style include Tanqueray, Bombay Sapphire, BeefeaterTanquerayBombay SapphireBeefeater How and where is it made? It is produced and bottled at our distillery in Renmark from a selection of imported botanicals and spirit. Handpicked botanicals are distilled together in a traditional small gin still to create an aromatic infusion that is carefully blended with organic wheat spirit to create a fine elegant dry style of Gin. Why use Wheat Spirit? Wheat spirit is a fantastic clean spirit that allows the aromatics of the botanicals to be lifted from the glass. How can it be called London Dry Gin if it is not produced in London? London Dry Gin, the world's most popular gin type, is rarely made in London, there are only a few distilleries left in London although with the resurgence of Gin some small producers are beginning to pop up. London Dry Gin is a style and is dry only in the sense that it lacks sugar to make it sweet. London dry gins tend to be high in alcohol, over 42% with a characteristic elegance and almost simplicity in its unique character and mix-ability.