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Amrut Distilleries Ltd Welcome to a ‘ New Experience’

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Presentation on theme: "Amrut Distilleries Ltd Welcome to a ‘ New Experience’"— Presentation transcript:

1 Amrut Distilleries Ltd Welcome to a ‘ New Experience’

2 About Amrut Distilleries Ltd  Family Business and was established in 1948  Located in Bangalore, South of India  Amrut Distilleries produce, Single Malt Whiskies, Grape Brandy, Rum, Gin and Vodka  Amrut Distilleries employ 600 people in India  Our Annual production is about 6 million cases across all the products

3 Geography of India

4 About Amrut Single Malt Whisky  Un Peated barley is sourced from North West of India (Punjab & Rajasthan)  Peated Barley is sourced from Inverness, Scotland

5 Critical Factors in Single Malt Whisky Production  Raw materials (Barley, Yeast and Water) DISTILLER’S YEAST  The Distillation process (Fore shots, the spirit fraction and the Feints) DISTILLED AT 70% ABV  Maturation Location of the distillery (Ambience), Selection of Wood for maturation COMBINATION OF NEW AMERICAN OAK AND EX-BOURBON

6 What is Unique about Amrut? The Barley  North West of India is very fertile  The barley cultivated in India has high protein content of 13 to 15 per cent as against of 7 to 10 per cent needed for brewing.  Arable lands in Punjab are irrigated by five Himalayan Rivers (Jhelum, Chenab, Ravi,  Beas, Sutlej )

7 The Distillation Process at Amrut  Double pot still Distillation (Wash Still and Spirit Still)  Small still size of less than 5000 ltrs capacity

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10 What is Unique about Amrut? The Oak  Amrut Distillery uses Ex-Bourbon Casks and New American White oak Casks  New American White Oak – Lot of Vanillin and provides sweetness to the whisky  The colour of the whisky is very rich naturally in such a short span

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12 What is Unique about Amrut? Location of Distillery  Location of Bangalore – 3000 ft above the sea level  Summer (April – June) – Maximum 36 Degree Celsius and Minimum 20 Degree Celsius  Winter (October – February) – Maximum 27 Degree Celsius and Minimum 17 Degree Celsius.  South West Monsoon (June – August) – 85% of rain in the evening time

13 Drawing a Parallel Among India, Kentucky and Scotland  Average maturation Loss in Scotland is between 2 to 3% / Year  The Ware House temperature in a distillery in Islay is about 8 degree Celsius year round  Average maturation loss in Kentucky is 12%/ year.  Every Bottle is Bottled by Taste, Not by Age. On average, Marker’s Mark ages their bourbon anywhere from five to six years.

14 Drawing a Parallel Among India, Kentucky and Scotland  Average maturation loss in Bangalore is some where between 10 to 16% / year  This Depends on where the cask is located and relative exposure to heat  As in Kentucky, Ethanol concentration goes up on the top and middle layers and the strength more or less remains the same at the bottom layer

15 Accolades  Amrut Single Malt 46% 91.5/100 in Jim Murray’s Whisky Bible and Bronze medal in Malt Maniac awards 2008  Amrut Single Malt Cask St 61.9% 93.5/100 in Jim Murray’s Whisky Bible, Bronze in ISC 2007, IWSC 2008 and Silver in Malt Maniac awards 2008  Amrut Peated Cask St 62.78% 92/100 in Jim Murray’s Whisky Bible 2009, Silver Best In Class IWSC 2008 and Bronze in Malt Maniac 2008 awards  Amrut Fusion Single Malt Whisky 50% Third finest whisky in the world, Jim Murray Whisky Bible - 2010


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