The Good, The Bad and The Ugly Of Rural Tourism Development.

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Presentation transcript:

The Good, The Bad and The Ugly Of Rural Tourism Development

Carol Patterson-My First Career

The Next Phase

The Good  Governments are investing in innovative tourism products to solve economic and social issues

Urban Migration  ‘Emptying out’ of central North America  Loss of opportunities for young people in rural communities  Political divide between city and country

Canadian Badlands  Second iconic tourism attraction for Alberta  Links aboriginal culture, badlands, dinosaurs, rural lifestyles and outdoor recreation 

The Bad  Hard to create:  Value-added products  Significant revenues  Employment opportunities

The Ugly  Businesses and destinations overlook their best opportunities

Overlooking the Obvious…

Costa Rican Cattle Drive

Remember “I think there is a world market for maybe five computers.” (Thomas Watson, chairman of IBM, 1943) T

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