1. Wood Visions, Berlin, 2001 Wood— the only renewable material ! by Ed Pepke Forest Products Marketing Specialist UNECE & FAO, Geneva

2. Wood Visions, Berlin, 2001 Topics of presentation Demand: European wood consumption trends and analysis Supply: Do we have enough wood to support growing consumption? Vision for increasing consumption Discussion

3. Wood Visions, Berlin, 2001 Purpose of presentation To provide foundation for our conference To stimulate thinking and ideas To generate discussion

4. Wood Visions, Berlin, 2001 My challenge to you... Although I will be presenting historical trends, do not let the past limit your vision of the future. In the words of Mr. Thomas Watson, Chairman of IBM in 1943, and a man of vision:

5. Wood Visions, Berlin, 2001 “I think there is a world market for maybe five computers.” --Mr. Thomas Watson, Chairman of IBM, 1943 (at that time IBM was making punch-card calculators)

6. Wood Visions, Berlin, 2001 Forest products market segments Sawnwood Panels Roundwood Not included: pulp, paper or value-added products

7. Wood Visions, Berlin, 2001 UN Economic Commission for Europe region Europe (focus of this presentation) North America Commonwealth of Independent States (CIS)

8. Wood Visions, Berlin, 2001 Sawnwood consumption in Europe

9. Wood Visions, Berlin, 2001 Sawnwood production & consumption--Europe

10. Wood Visions, Berlin, 2001 Sawnwood production in N. America

11. Wood Visions, Berlin, 2001 Sawnwood production in CIS

12. Wood Visions, Berlin, 2001 Sawnwood exports -- Europe

13. Wood Visions, Berlin, 2001 Sawnwood exports -- N. America

14. Wood Visions, Berlin, 2001 Sawnwood exports -- CIS

15. Wood Visions, Berlin, 2001 Sawnwood imports -- Europe

16. Wood Visions, Berlin, 2001 Sawnwood trade -- Europe

17. Wood Visions, Berlin, 2001 Panels consumption in Europe

18. Wood Visions, Berlin, 2001 Panels production in N. America

19. Wood Visions, Berlin, 2001 Panels production in CIS

20. Wood Visions, Berlin, 2001 Roundwood consumption in Europe

21. Wood Visions, Berlin, 2001 Industrial roundwood consumption in Europe

22. Wood Visions, Berlin, 2001 Utilization of roundwood in Europe

23. Wood Visions, Berlin, 2001 Utilization of roundwood in N. America

24. Wood Visions, Berlin, 2001 Utilization of roundwood in CIS

25. Wood Visions, Berlin, 2001 Forest resources in Europe Only 70% of the wood which grows is harvested Forests increase daily 1 million m 3 Forestland increases by 500,000 ha/year Sources: State of the World’s Forests 2001; Global Forest Resources Assessment 2000; Temperate and Boreal Forest Resources Assessment 2000.

26. Wood Visions, Berlin, 2001 Forest resources: growing stock Million m 3 Source: TBFRA 2000.

27. Wood Visions, Berlin, 2001 Forest resources: NAI vs. fellings Million m 3 Source: TBFRA 2000.

28. Wood Visions, Berlin, 2001 Forest resources: NAI vs. fellings Fellings as % of NAI Europe-4159 EU-1564 Nordic countries72 Baltic countries50 Central & eastern Europe56 Russia16 North America79 Source: TBFRA 2000.

29. Wood Visions, Berlin, 2001 Forest resources: NAI vs. fellings Fellings as % of NAI Russia16 Poland53 Germany55 Austria67 Sweden, Finland, United States74-75 Portugal85 Canada94 Source: TBFRA 2000.

30. Wood Visions, Berlin, 2001 Forest resources summary Removals considerably below growth Wide variance in utilisation rates of NAI Growing stock increasing in Europe Oversupply compared to demand for wood Increasing alternative demands on forests

31. Wood Visions, Berlin, 2001 Growing too much wood? Not enough wood products demand? What are the solutions?

32. Wood Visions, Berlin, 2001 Grow the wood markets. Guarantee that today’s wood products meet consumers’ needs Develop new products to meet evolving needs Develop new markets for wood products (substitute for non-renewable materials)

33. Wood Visions, Berlin, 2001 How can we grow the wood markets? Through coordinated, international promotion programs For example, the FAO-ECE Forest Communicators Network creates a positive image of the forest and forest industries sector by: –networking among members –identifying key common messages and concepts, and –promoting the building of PR capacity.

34. Wood Visions, Berlin, 2001 How can we grow the wood markets? Current network of 120 forest communicators from 29 countries of the UNECE region, representing both governments and the private sector. Participation open to all sharing common objectives. More information about activities at: http://www.unece.org/trade/timber/pr/pr.htm

35. Wood Visions, Berlin, 2001 My Wood Visions Increasing development of a wood culture in Europe, like that in the Nordic Countries, North America and Japan Internationally coordinated promotional programmes Forest and forest industry sector working together

36. Wood Visions, Berlin, 2001 Questions? Discussion