November 2015 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 43 minutes each day in November Exactly the same mins per day as in November % (3hours 19 mins) of this viewing was live with the other 11% (25 min per day) time shifted. Total Viewing November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched an average of 3 hours 31 mins of TV every day in November 2015 Average Minutes Viewed Daily November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and has increased for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 10 mins per day yoy. TV Viewing Live v Time shift Year on Year Nov 2015 v’s Nov 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 90% of ABC1 adults and 88% of yr olds each week in November 2015 Weekly reach of TAM Ireland subscribing channels November 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts November 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day November 2015 AudienceAverage Number of Spots seen per Day Individuals 4+32 Adults Adults Adults Adults Adults Adults ABC126 Housekeepers40 HK with Kids30 Children18 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers November 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 LOREAL 3 ALDI STORES LTD 4 LIDL IRELAND GMBH 5 HYUNDAI IRELAND 6 DUNNES STORES LTD 7 DIAGEO 8 BSKYB LTD 9 EIR 10 TOYOTA IRELAND