1999 Motion Picture Attendance MPA Worldwide Market Research -1- When looking at the US population by age group, adults age 18+ accounted for 83% of all movie admissions in Admissions Percent of Total Yearly Admissions

1999 Motion Picture Attendance MPA Worldwide Market Research -2- Individuals under age 30 generated over half of all movie admissions in Admissions Percent of Total Yearly Admissions

1999 Motion Picture Attendance MPA Worldwide Market Research -3- In 1999, younger movie-goers (12-24) represented a higher proportion of attendees, while admissions among those 40+ leveled off from last year’s jump. Admissions Yearly Admissions by Age Groups

1999 Motion Picture Attendance MPA Worldwide Market Research -4- Frequency of Movie-Going Among Total Public Age 12 & Over Frequency Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-11x/year) Infrequent = less than once in six months Nearly a third of the US population, age 12 and older, consider themselves frequent movie-goers.

1999 Motion Picture Attendance MPA Worldwide Market Research -5- Adult Public Age 18 & Over Teenagers Age 12 to 17 Frequency Frequent movie-goers make up a larger proportion of teens than adults.

1999 Motion Picture Attendance MPA Worldwide Market Research -6- Frequency The overall frequency of attendance among the total movie- going public increased slightly, compared to last year. Movie-Going Public Age 12 & Over

1999 Motion Picture Attendance MPA Worldwide Market Research -7- Frequency Movie-Going Adults 18 & Over Frequency of Attendance Among Total Movie-Going Adults

1999 Motion Picture Attendance MPA Worldwide Market Research -8- Frequency Movie-Going Teens Frequency of Attendance Among Total Movie-Going Teens

1999 Motion Picture Attendance MPA Worldwide Market Research -9- Single adults continue to be more frequent movie-goers than married adults - and in 1999, more singles classified themselves as frequent attendees as compared to last year. MarriedSingle Frequency Marital Status

1999 Motion Picture Attendance MPA Worldwide Market Research -10- Adults with teenagers continue to have the highest percentage of frequent movie-goers. Frequency Adults With Children Under 18Adults Without Children Adults With Teens

1999 Motion Picture Attendance MPA Worldwide Market Research -11- Adults with at least some college education continue to be more likely to be frequent or occasional movie-goers. Frequency Less Than High SchoolHigh School Complete At Least Some College

1999 Motion Picture Attendance MPA Worldwide Market Research -12- Frequency MaleFemale Total Public Age 12 and Over Around 60% of both males and females age 12 and over classify themselves as frequent or occasional movie-goers.

1999 Motion Picture Attendance MPA Worldwide Market Research -13- Frequency MaleFemale Total Adults 18+ While differences in attendance by gender are minimal, a higher percent of adult males are classified as frequent movie-goers than females.