Total Design Method

v Identify aspects of survey process affecting quantity or quality and design them for best response v Develop administrative survey plan to accomplish survey in complete detail

Total Design Method v Reward the respondent v Reduce costs to the respondent v Establish trust with the respondent

Reward the Respondent v Showing positive regard v Giving written appreciation v Using a consulting approach v Supporting his or her values v Offering tangible rewards v An interesting questionnaire

Reduce Respondent Costs v Making the task appear brief v Reducing the effort required v Eliminating embarrassment v Eliminating any subordination v Eliminating monetary cost

Establish Trust v Providing a token of appreciation in advance v Identifying with a known, reputable organization v Building on other exchange relationships