THE WEEK THAT WAS WEEK 50

PEAK FOR THE WEEK COMMENCING 11 th December 2011 (WEEK 50) A turn around for PUTs this week with only AP showing a decline, down 3.5%. AP remained static YOY with AP 5+ reporting a 3% increase and AP seeing 2% growth YOY. Sunday and Wednesday through to Saturday nights all experienced PUT growth against AP 5+ with Thursday night recording the highest lift of 9%. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP TV ONE experienced growth WOW with audiences up 7% (to 7.2 ratings) and share up 4% (to 19.9%). Year on year, both audience and share losses were reported. Wednesday night experienced the highest weekly lift of 21% with all peak shows including One News growing ratings week on week Year to date, TV ONE’s average audience is sitting at 8.6, compared to 8.8 in Two shows are in the top 10 programmes this week. The week’s best buy was Sunday’s Alan Carr Chatty Man with a CPT of $ Source: Nielsen TAM Top Programmes for AP Shortland StreetTV215.7 Motorway PatrolTV214.9 The Big Bang Theory (R)TV214.1 The ForceTV ONE13.0 The Graham Norton ShowTV3*12.9 Air WaysTV212.9 Neighbours At WarTV212.8 Hot In ClevelandTV212.6 Fast And LooseTV212.5 Border Security (R)TV ONE12.5

TV2 HIGHLIGHTS AP A good week for TV2 experiencing a 12% lift in audiences (to 9.1 ratings) and a 5% share gain (to 30.1%), the highest recorded share since Week 26. From a yearly perspective both audience and share have reported losses. Thursday night saw a 61% lift in audiences weekly with Motorway Patrol, Airways and Embarrassing Bodies rating well. TV2’s average audiences are sitting at 9.4 compared to 10.2 last year. All of the top 10 programmes were on TV2 this week. The week’s best buy was Wednesday Neighbours with a CPT of $ Source: Nielsen TAM Top Programmes for AP Shortland StreetTV216.4 Motorway PatrolTV215.0 Hot In ClevelandTV214.2 The Big Bang Theory (R)TV214.1 Air WaysTV213.8 Fast And LooseTV213.0 Two and a Half Men (R)TV212.9 Embarrassing BodiesTV212.3 The MentalistTV212.2 Neighbours At WarTV212.0

For Week 50, tvnz.co.nz Page Impressions are up 14% year on year with Unique Browsers also up 8% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 24% year on year, with Unique Browsers growing 20% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sport Entertainment News World News Weather