1. The People’s Health: Case Analysis of Community-Based Organizations in Boston: Gastón Institute, Multicultural AIDS Coalition, and Fenway Health Institute Tariana V. Little July 19, 2015

2. The People’s Health Social determinants of health Racial and ethnic minorities, sexual minorities Community-Based Organizations Rationale: Holistic view of health among marginalized populations Gastón Institute for Latino Community Development and Public Policy I worked here as an undergraduate student Multicultural AIDS Coalition I provide research consulting Fenway Health Institute I have attended their sexual health events

3. Case 1: Gast ó n Institute for Latino Community Development and Public Policy

5. StrengthsWeaknesses Clear mission on social media User-friendly website Facebook, Twitter, Vimeo, Flickr, Google+ Extensive media coverage “In the Media” Website Unclear use of social media; “Join us” unlinked to social media Blank “Events” section – Update No Spanish-language version OpportunitiesThreats Website Increase social media visibility Link sections, add video, pictures Expand social media to other platforms ( LinkedIn, YouTube) Repurpose media coverage > social media Use of mobile website Data written mainly for policy makers, academics YouTube videos without GI account Inconsistent branding online - Correct Funding and resources SWOT: Gastón Institute

6. Case 1: Multicultural AIDS Coalition Target audience: Communities of color; multicultural (people in recovery, faith community, LGBT, people living and struggling with homelessness, domestic violence or poverty, and others).

8. StrengthsWeaknesses Clear mission statement on site, Facebook Facebook page and updated events calendar Site not user-friendly Hard to read (grey font + dark background) Limited use/hard to find videos and pictures Events not current - Update Resources not sensitive to low literacy OpportunitiesThreats Improve website Expand social media to other platforms (Twitter, LinkedIn) Greater display of media programming Leverage collaboration with other organizations (like Fenway Health Institute) Use of mobile website Disconnected news archives and events between website and Facebook page Limited social media presence YouTube channel: last video 2 years ago Open position on site, no LinkedIn to recruit Funding and resources SWOT: Multicultural AIDS Coalition

9. Case 3: The Fenway Health Institute

11. StrengthsWeaknesses Clear, consistent mission and branding on website and social media Social media visible on website Facebook page, Twitter, Instagram, YouTube, LinkedIn, Google+ Posting of non-FHI on social media: Promote local affiliated CBOs for greater reach to larger communities Content not present across all platforms (no pictures on Google+, few videos on FB) Long time for website and mobile site to load homepage pictures – Fix main page OpportunitiesThreats Continue to create and present videos Analyze what type(s) of videos are most compelling (clicks, comments, sharing) No branding on YouTube videos –add logo Funding and resources SWOT: Fenway Health Institute