1. The Ubiquity and Techniques of Advertising

2. Last Week Goal: Get introduced to the power of advertising and explore how accurately they reflect culture. Examined old and new ads

6. Today Goal: Become aware of the ubiquity or predominance of advertising and begin to understand the various techniques advertisers use in their ads

7. Intro Question How are the people who follow pop culture like cult members? Are you part of the cult?

8. Ubiquity Activity On Friday: Created a chart or mindmap showing where advertising is found Today: Read “The Cult You're In” and write a 4”x6” response to the essay excerpt. (15 minutes) Get into groups of 3-4 & share your responses to the article Record how many students in your group own a NIKE brand item. Record the owners’ reasons for ownership. (Names are not necessary.) (5 minutes) Share the results with the class and discuss the ideas in the article.

9. Advertising Techniques

10. Intro Question How would you define a need? How does this differ from a want? How might needs and wants be connected to a person’s motives?

12. Maslow and Needs Needs are hierarchically organized Needs must be satisfied at the lower levels before we proceed to satisfy the higher levels Lower needs are more powerful and pressing