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Data Brokers, Our Secret Enemy By Andrew Herrera.

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1 Data Brokers, Our Secret Enemy By Andrew Herrera

2 Info about Data Collection  Data Brokers: its “a consumer data company, that goes after your data and sells it to another entity” (Data Brokers)

3 Claim  Data Brokers Shouldn’t collect Personal data for their personal benefits.

4 Companies are targeting Vulnerable Consumers  “ committee staff concluded that data brokers “sell products that identify financially vulnerable consumers” and “operate behind a veil of secrecy.”” (Private Data)  “firms categorize Americans into income groups such as “Rural and Barely Making It,” “Rough Retirement: Small Town and Rural Senior” and “Zero Mobility.”” (Private Data)

5 There is no Clear Consent  “A privacy violation occurs when an organization uses its customers’ information – anything from phone numbers to credit ‐ card histories to online behavior patterns – in ways the customer did not explicitly allow when first divulging the information.” (CPR)  “The Committee report criticizes the industry for failing to make its practices known to consumers or even allow them to view, correct or delete information held about them.”(Private Data)

6 Violation of Privacy  The Target Case  Target assigns every customer a Guest ID number, tied to their credit card, name, or email address (How Target)

7 Conclusion  Claim: Data Brokers Shouldn’t be allowed to collect our personal information in which they would sell it to other companies. Why?  Point 1: Because Companies are targeting Vulnerable consumers  Point 2: There is no clear warning that ones information is being collected  Point 3: it Violates our Privacy

8 Bio

9 Web Sited  Consumer privacy rights: CPR and the age of the Internet  http://www.emeraldinsight.com.proxy.library.vcu.edu/doi/full/1 0.1108/EUM0000000005462 (Cabell Library) http://www.emeraldinsight.com.proxy.library.vcu.edu/doi/full/1 0.1108/EUM0000000005462  Private Data-Collection Firms Get Public Scrutiny  http://nation.time.com/2013/12/19/private-data-collection- firms-get-public-scrutiny/ http://nation.time.com/2013/12/19/private-data-collection- firms-get-public-scrutiny/  How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did  http://www.forbes.com/sites/kashmirhill/2012/02/16/how- target-figured-out-a-teen-girl-was-pregnant-before-her-father- did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how- target-figured-out-a-teen-girl-was-pregnant-before-her-father- did/  Data Brokers: What Are They; How to Get Control of Your Name  http://www.huffingtonpost.com/robert-siciliano/data-brokers- what-are-the_b_5185127.html http://www.huffingtonpost.com/robert-siciliano/data-brokers- what-are-the_b_5185127.html

10 Help From  Julia Kaziewicz


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