1. Osborne Well-known brand in Spain

2. Osborne has more than 2 centuries of winemaking experiences with noble Alcoholic Drinks Osborne has more than 2 centuries of winemaking experiences with noble Alcoholic Drinks

3. History Thomas Osborne, a young Englishman from Exeter, founded this company 1772 Thomas Osborne, a young Englishman from Exeter, founded this company 1772 He travelled to Andalusia to produce finest wines of the highest quality He travelled to Andalusia to produce finest wines of the highest quality First bodega stood in El Puerto de Santa Maria (southern Spain) and began his success with noble Sherry First bodega stood in El Puerto de Santa Maria (southern Spain) and began his success with noble Sherry 1875 „Brandy“ has been established as a new product 1875 „Brandy“ has been established as a new product Next generations pioneered the development of international markets for Brandy, Sherry and wines and initiate operations throughout Europe, Asia and the Americas. Next generations pioneered the development of international markets for Brandy, Sherry and wines and initiate operations throughout Europe, Asia and the Americas. 1880 the bull restores Osborne to new acquaintance 1880 the bull restores Osborne to new acquaintance

4. Today, Osborne is one of the most prestigious winemaking companies in Spain. It has built its reputation as the world leader in the art and science of winemaking, wine grape growing, and marketing and distribution of wines worldwide. Today, Osborne is one of the most prestigious winemaking companies in Spain. It has built its reputation as the world leader in the art and science of winemaking, wine grape growing, and marketing and distribution of wines worldwide. Presided over by the 6. generation of the family, by Tomàs Osborne Gamero-Civico (since 1999) Presided over by the 6. generation of the family, by Tomàs Osborne Gamero-Civico (since 1999) „It is not enough, to be born as an Osborn. You have to be one, 24 hours on day, 365 days in the year.“ Tomás Osborne 6. generation

5. Products There are several companies in the group with four famous brands 1772 Sherry 1772 Sherry 1875 Brandy, Osborne 103, Veterano 1875 Brandy, Osborne 103, Veterano 1967 Port wine 1967 Port wine 1973 SOLAZ wine 1973 SOLAZ wine –Ham –Water

6. The Osborne Bull An image designed by Manolo Prieto in 1956, and 1880 used as a trademark for Osborne An image designed by Manolo Prieto in 1956, and 1880 used as a trademark for Osborne „El Toro“ the bull - everybody knows him, because he stands in colossally format at 95 country roads „El Toro“ the bull - everybody knows him, because he stands in colossally format at 95 country roads The bull personified temperament, power, pride and character The bull personified temperament, power, pride and character

7. Countries Osborne supplies to 40 countries Osborne supplies to 40 countries Europe 20 x, America 16 x, Asia 3x, Australia Europe 20 x, America 16 x, Asia 3x, Australia

8. Figures Workforce: 950 employee worldwide Workforce: 950 employee worldwide Stockholder: 200 only from the family Stockholder: 200 only from the family Sales volume: not declared Sales volume: not declared Market share in Germany 2006: Brandy: 87% Sherry: rose 29% Wine: most sold Spanish wine in Germany Market share in Germany 2006: Brandy: 87% Sherry: rose 29% Wine: most sold Spanish wine in Germany

9. Summary Future prospects: To become the most innovative global marketer and distributor of wines. Future prospects: To become the most innovative global marketer and distributor of wines. Target group: social class Target group: social class Why successful?: Osborne is a creative and innovative group through a distribution system that uses modern technology to support the traditional Osborne family goals of quality and value. Why successful?: Osborne is a creative and innovative group through a distribution system that uses modern technology to support the traditional Osborne family goals of quality and value. Osborne got awards and ratings E. g. Robert Parker (wine expert) declares Osborne SOLAZ 1999 one of the world´s greatest wine values Osborne got awards and ratings E. g. Robert Parker (wine expert) declares Osborne SOLAZ 1999 one of the world´s greatest wine values

10. Reference http://www.osborne.de/#osborne http://www.osborne.de/#osborne http://www.osborne.de/#osborne http://www.osborne.de/solaz/home_index.html http://www.osborne.de/solaz/home_index.html http://www.osborne.de/solaz/home_index.html http://www.osborne103.de/ http://www.osborne103.de/ http://www.osborne103.de/ http://www.stierkunst.de/osborne/unternehmen/index.php http://www.stierkunst.de/osborne/unternehmen/index.php http://www.stierkunst.de/osborne/unternehmen/index.php A contribution of Regina Dietz