1. PESA/ECMTA Best Practice RoundTable – Best Match 3/26/08 www.GoPESA.org www.ECMTA.org

2. Finding 2.0 –About “Improving Navigation” Category, Landing page layout, Item specifics, Gallery images & Catalog Best Match –Sorting algorithm for search results New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

3. Best Match Score: –Demand Factors Reward title, Category, Item specifics, Catalog that drive higher buying activity. –Listing Factors Include ending time, price, format, distance, listing country & other terms of sale. New: Shipping cost –Seller Performance Factors DSR’s & PowerSeller status New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

4. Demand Factors: –Increased Exposure –Decreased Exposure “These factors are buyer driven” New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

5. Seller Performance Factors: –Increased Exposure 4.6 DSR or higher for last 30 days –Decreased Exposure 4.2 DSR or lower for S&H Charges last 30 days More than 5% “Buyer dissatisfaction” last 30 days “If you are not advantaged, you are disadvantaged” New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

6. What to do? –Good titles –Use item specifics –Catalog (great search engine exposure) –Great buyer experience New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

7. Item Titles: –Get rewarded for a good title http://labs.ebay.com/raghavgupta/demoto/to? –Don’t kill your keywords New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

8. New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

9. New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

10. Strategies to consider –Build successful keywords with high conversion –Test different shipping cost strategies –Create custom item specifics for yourself –Focus on beating the competition not the entire marketplace New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

11. Rumors –Having 0 unanswered “My messages” produces higher Best Match results –Having only Paypal for your payment method may increase your exposure New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114

12. Join PESA & ECMTA –Seller’s helping sellers –Group discounts –Revenue opportunities Attend E-Commerce Summit In New Orleans (April 22 – 24) –Top speakers, exhibitors & attendees –RoundTables & networking events New Membership Save $50: http://www.ecmta.org/invite.cfm?ref=1114 http://www.ecmta.org/invite.cfm?ref=1114 Summit – 4/22 to 4/24 – Save $100: http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114 http://www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=ECM1114