Presentation is loading. Please wait.

Presentation is loading. Please wait.

0 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce.

Similar presentations


Presentation on theme: "0 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce."— Presentation transcript:

1 0 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce

2 1 Current Best Match v1 Relevance Recent Sales Reasonable Price Free shipping Item freshness Item Quality ipod nano = Sort Result Title Relevance Category Relevance (Location Relevance on small EU sites) Seller Performance Reasonable Shipping Cost SNP Segment 100% 0% X 100% 0% SELECTIONVALUE TRUST X 100% 0%

3 2 New Best Match v2 Relevance Search Impressions Recent Sales Reasonable Price Free shipping Item freshness Item Quality ipod nano = Sort Result Title Relevance Category Relevance (Location Relevance on small EU sites) Seller Performance Reasonable Shipping Cost Top Rated Seller Below Standard 100% 0% X 100% 0% SELECTIONVALUE TRUST X 100% 0%

4 3 New Best Match 2.0 – US/UK/DE Impression and Sales-to-Impression ratio will replace Recent Sales What is an impression?: Impression is any time a buyer sees the listing in a search results page FP listings will be sales-to-impression ratio as a key factor in Best Match Example: a listing with 100 recent impressions and 10 recent sales will score higher than a similar listing with 1000 recent impressions and only 10 recent sales. Item Freshness Factor: Newly listed MQ (Multi-Quantity) & SQ (Single Quantity) FP listings will be given more exposure Even with no sales history, these listings will be given a certain number of initial impressions This change will improve the exposure of new Fixed Price listings that are relevant to buyers. Only Top-Rated Seller will be promoted in Best Match Top-rated sellers will get promoted in Best Match for fixed price listings. Sellers not meeting Minimum Standard will be demoted for both FP and auction listings.

5 4 Reminder: How Current BM 1.0 Works Issue with existing BM 1.0: 1.No exposure to new FP competing against established FP. 2.Recent Sales only measures Quantity, but not Quality. Auctions Fixed Price Sorted by Time Ending Soon Sorted by Recent Sales Sorted by Recent Sales Mixed by % of weight Mixed by % of weight Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Search Results Page

6 5 Best Match 2.0: Adding New 3rd bucket on Search Result Page New BM 2.0: 3rd bucket grants reasonable exposure to new FP listings 1.Sorted based on performance scores of similar listings. Auction Fixed Price Established Fixed Price (Multi Quantity) New Fixed Price (Multi / Single Quantity) Sorted by Time Ending Soon Sorted by Recent Sales / Impression Sorted by Recent Sales / Impression Sorted by Predicted Conversion Rate Sorted by Predicted Conversion Rate Mixed by % of weight Mixed by % of weight Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sodales. Sed luctus. Fusce varius. Nunc purus magna, dictum sit Search Result page

7 6 How to get maximum exposure for your listings Follow Best Match v2 Best Practices: 1.Offer good service - Reduce low DSRs (1s and 2s), become a Top- rated seller. 2.Make titles relevant - only use accurate & relevant keywords, in right category. Otherwise, you risk generating wasteful impressions 3.Have good photos! If people dont click your listing, you wasted an impression 4.Offer free shipping - especially for Fixed Price listings. 5.Price competitively – dynamically manage price, with reasonable shipping fee. 6.Choose right listing Format (Fixed Price / Auction / Auction & BIN ). 7.Use Search Visibility tool to analyze your active listings !

8 7 New Search Visibility Tool – US/UK/DE (AKA, Best Match v2 Seller tool) 1.How much visibility is my listing receiving? 2.What to do to get my listing to Page 1? 3.Which one of my listings having problem with Best Match? It could analyze any one of my items Or my items in a particular category

9 8 What factors can I use to improve my listing rank when sorted by Best Match? Is my listing being seen? Indicates listings with variations (MSKU) Search Visibility Tool – Top Half of the Report (Fixed Price)

10 9 Search Visibility Tool – Lower Half of the Report Search some keywords imitating a buyer: Where does my listing appear under this keyword? How do I get to page 1? This is the summary of all items showing on page 1.

11 10 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce

12 Changes to Optional Listing Features To eliminate buyer confusion, also reduces selling cost: Listing Features will be removed or adjusted: 1.Following features will be removed from US/UK/DE (except Motor): Gift, Border, Highlight, Featured Plus, Home Page Featured, Pro Pack Sellers will receive full or prorated credit: 2.Featured First, only available to eBay Top-Rated Sellers Only be displayed on Best Match sorted results. Featured First and Bold will only be effective on listing site. 3.Buy it Now price at least 10% higher than bidding start price on an auction listing. Action items for sellers: 1.Sellers should focus on Best Match to get the best position. 2.Improve quality of service, reduce Low DSR, become a Top-rated Seller. 3.As New FP will get exposure in BMv2, reduce the use of Auction & BIN. 4.Sellers could try an alternative, Adcommerce.

13 12 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce

14 Why do I need Adcommerce? Almost all Features will retire by Sept 09 to reduce buyer confusion. Adcommerce Ads show up on eBay Search/Browse pages. Any good-standing eBay seller could bid for those placements.

15 14 What is Adcommerce? An advertising tool that helps you: 1.Drive more traffic for your business so you can sell more products! 1.Reach millions of buyers eBay US, DE, FR, CA, IT, UK 2.Only Pay for Results 3.Quick to Set Up 4.Customize Your Ads 5.Monitor Your Results Try it TODAY! Key Benefits

16 15 Adcommerce Pricing Cost per click (CPC) Cost per click (CPC) – Your text ads are displayed for free. You are only charged when someone clicks on your ad. Set your Maximum CPC! Higher Bid + Higher Relevance = Better Probability! Cost per click (CPC) Cost per click (CPC) – Your text ads are displayed for free. You are only charged when someone clicks on your ad. Set your Maximum CPC! Higher Bid + Higher Relevance = Better Probability!

17 16 AdCommerce Promotion – US$10 Spending Rebate Eligibility: New sellers whose country of residence as registered with eBay is SG Those who open their first AdCommerce account Those spend over USD 20 during the promotion period Promotion Period: 1 September – 30 September 2009 What should I do to get the USD 10 AdCommerce credit? 1.Qualified sellers must register a new eBay AdCommerce account (www.adcommerce.com ) during the promotional period.www.adcommerce.com 2.Each new AdComerce account must be linked to 1 valid eBay user ID. 3.Spend more than US$20

18 17 How do I create an ad? Upload Image Type in text and descriptions of ads Select destination URL – eBay domain Campaign information: Keyword vs. Category Country Dates Maximum CPC Maximum Daily Budget

19 18 Other BM Updates on Smaller Site: Australia & small EU sites (FR, IT, ES, NL, PL) Key Highlights: Store and Search result change Merging Store Inventory Format (SIF) and FP formats, SIF will have full visibility in main search results. Listing fee drop significantly by store owner, FVF will raise slightly Best Match 1.0 launching on above sites, considering below factors: Higher minimum DSR List multi-quantity item with long duration Recent sales. Reasonable price and relevant item title Free shipping Minimum DSR 4.4, launching on above sites: Below minimum DSR, May got demoted from Best Match EU small sites, Feature First will replace Gallery Featured. Seller Requirements: have store on the site, search Ranking good, Powerseller.

20 19 Onsite Links eBay.com Overviewwww.ebay.com/sell/July2009Update/Overview Detailswww.ebay.com/sell/July2009Update/Details FAQwww.ebay.com/sell/July2009Update/FAQ Best Practiceswww.ebay.com/sell/July2009Update/BestPractices Seller Checklistwww.ebay.com/sell/July2009Update/Checklist eBay.cn Overview Details FAQ Best Practices Seller Checklist Seller Standard Site differences

21 20 Onsite Links eBay.com.hk Overviewhttp://pages.ebay.com.hk/Sep2009Update/index.html Detailshttp://pages.ebay.com.hk/Sep2009Update/Details.html FAQhttp://pages.ebay.com.hk/Sep2009Update/FAQ.html Best Practiceshttp://pages.ebay.com.hk/Sep2009Update/best_practices.html Seller Checklisthttp://pages.ebay.com.hk/Sep2009Update/Checklist.html Seller Standard Site differences eBay.com.sg Overview Seller Standard Site differences


Download ppt "0 Improving Search Experience for Buyers & Sellers 2 Best Match Version 2.0 Seller Tool for Best Match v2.0 Change to optional Listing features eBay AdCommerce."

Similar presentations


Ads by Google