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The Google of Emotions. Measuring emotions Best way to test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face:

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Presentation on theme: "The Google of Emotions. Measuring emotions Best way to test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face:"— Presentation transcript:

1 The Google of Emotions

2 Measuring emotions

3 Best way to test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face: -Focus groups -Depth interviews Galvanic Skin Response Actual behavior EEG Online Surveys Online Qual In-Store Reseach Social Media Monitoring Online Communities IAT Eye- Tracking Facial Coding Webcam Emotions

4 Benefits True feedback Scalable Responsive Affordable Best tech

5 Use cases A/B testing Pick best executions Animatics to finished “Classical” ad testing done better in new way Edit Fine-tune executions Compressed versions Benefit from the rich moment-by-moment info Benchmarking Put results in context Predict performance Seed content that people are likely to share online

6 Emotion measurement Groundbreaking: latest computer vision methods Pure truth: unfiltered user response - no self-reporting Scalable: integrated with millions via online panels Responsive: project turnaround in days not weeks Affordable: 3x more

7 Pricing €3,000 for a 300 person study up to 2 minutes stimuli exposure larger samples: €5 per person Recruitment costs: passed on from sample provider none, if conducted inside already running surveys Per minute or per participant deals significant discounts for volume commitments test 3 mln people over 3 years @ €X per person, etc. Ad hoc Package

8 Thank you! Realeyes Data Services Ltd. 19 Fitzroy Square, London W1T 6EQ, United Kingdom Phone: +44 20 3322 2205 info@realeyesit.com


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