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Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi Premathilake MKT 595 Team BCDP FACTOR.

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Presentation on theme: "Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi Premathilake MKT 595 Team BCDP FACTOR."— Presentation transcript:

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2 Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi Premathilake MKT 595 Team BCDP FACTOR

3 2 Agenda Introduction – Cyber Hire Problem Definition Solution – Internet Business Model Costs Benefits Action Items

4 3 Cyber Hire The Virtual Interviewer –Built into existing DePaul MBA employment website Facilitates the recruiting process Matches qualifications of candidates with employers’ requirements Enables students and employers to focus their decision-making on specific qualifications Builds a stronger network of DePaul Professionals

5 4 The Problem –Searching for the perfect job –Juggling busy schedules –Forced to choose between companies (time constraints) –Need to market effectively to prospective MBA students –Desire to build a stronger professional network –Need an efficient recruitment process –Access to a larger pool of highly qualified candidates –Need to reduce HR/hiring costs

6 5 The Solution –Log on - provide qualifications & schedules –Access to an online network of employers –More efficient time management schedule –Added functionality to current job search site –Builds greater job placements opportunities for students –Creates a stronger network of companies –Develops more interest in the MBA program to potential students –Access to a larger pool of qualified candidates –Greater probability of matching requirements with qualifications of candidate –Easy accessibility to prospective employees ( invitation to candidate) –Real time “face-to-face” interview provides rich communication –Recorded interviews for future playback and sharing –Reduce HR costs

7 6 Internet Business Model

8 7 Costs –Current MBA students receive access free of charge –Alumni receive the service for a nominal yearly fee –Fees are based on the number of conducted interviews –Yearly subscription fee available –Fees are based on the number of conducted interviews –Yearly subscription fee available

9 8 Benefits –More interview opportunities –Increase job placement –Exposure to a variety of companies –Greater employer interest –Increased job placement –Higher quality career service program –Decrease interviewing costs –Additional interviewing opportunities –Stronger candidate pool

10 9 Action Items –Provide a user-friendly tutorial –Offer online and phone customer support –Create customer online survey –Create Google Adwords campaign –Develop ad units to rotate throughout targeted websites –Produce a social networking campaign –Optimize Cyber Hire search results

11 10 Thank You for your time.


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