1. 1 The Art of Storytelling

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3. 3 What stories break through?

4. 4 Bob Muller South Carolina 37 years of service Federal Meteorologist

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6. 6 Why do certain stories break through?

7. 7 Science tells us stories… Are universal Help us process information Shape our identities Define our connections

8. 8 Storytelling goals Help audiences understand there are real consequences Compel them to care Pressure them to act

9. 9 Storytelling DNA Relatable Yet, surprising Relevant Timely

10. 10 Jenny Votapka Montana 35 years of service USDA Forest Service “We feel like we’ve been abandoned. We are a punching bag and we are being beat up constantly. I’ve seen some people in tears. It really hurts. I really love my job but we just can’t put up with it anymore.”

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12. 12 Dodging bullets… Debt ceiling Highway bill Student loan reform Postal reform The Defense budget

13. 13 Storytelling venues Tele-pressers, media events Opinion pieces (op-eds, LTEs) Features, columns Hill/district meetings Ads, marketing materials Presentations

14. 14 What’s your story?

15. 15 Tips to remember Speak from the heart Surprise them Have a purpose Find the right moment Stay tenacious

16. 16 Thank you!