Presentation on theme: "Developing audiences: 10 things that work Anne Torreggiani, Exec Director."— Presentation transcript:
Developing audiences: 10 things that work Anne Torreggiani, Exec Director
The Audience Agency Working with all sorts arts (1,000) organisations Research and development Common themes Give-and-gain model Invite you to share
Audience Development… Organisational process to meet the needs of existing and potential audiences… and develop ongoing relationships Includes marketing, commissioning, programming, education, customer care and distribution An organisational process and philosophy… putting audiences at the centre of the vision The actions we take to involve people, to understand their needs and interests, and to create an environment and experience that appeals to them
Audience Development… An organisational process and philosophy… putting audiences at the centre of the vision
Effective audience development Strategic - purposeful, part of organisational strategy Evidence based – shaped by evidence of what audiences want and need, developed through dialogue About relationships – long term mutually beneficial relationships, not transactions or one off projects Sustainable – resources available for timescale and quantified ROI (even if social)
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