1. Increasing the popularity of gymnastics in Australia

2. 2 nd Strategy To increase the media coverage of gymnastics in Australia.

3. Media / Mass media (Kulkarni, 2010) Forms of communication Seen by the people at large

4. Mass media / Media possess a most powerful role in the socialisation of individuals (Amezdroz et al, 2010) Page 484 is an extremely powerful source for the formation of values and beliefs (Amezdroz et al, 2010) Page 542 assists in the process of social integration and contribute to social change (Amezdroz et al, 2010) Page 542 helps promote social integration by promoting values and norms that are shared by society (Amezdroz et al, 2010) Page 542

5. Sport and media Sport has been manipulated by the media to play a significant role in structuring and informing people’s lives (Amezdroz et al, 2010) Page 485 Sport relies on media to promote its various forms (Amezdroz et al, 2004) the media has a powerful role in making particular sports popular through the levels of coverage and prominence they are given (Amezdroz et al, 2004) Sports coverage reflects, reinforces or creates attitudes, values and beliefs predominant in society (Amezdroz et al, 2010) Page 485 This means that media coverage can determine whether a sport is promoted or ignored, and if the coverage is positive, it can assist with the development of the sports profile in Australia (Amezdroz et al, 2004)

6. Examples to consider Prime timeFree to air Main events OlympicsFinals

7. Sports are selected for their coverage Amezdroz et al, 2010 Pages 517 + 518 on the basis of their appeal to audiences on the basis of the revenue raising potential they are able to generate to attract media and sponsorship attention

8. Sponsorship Relationship between (Amezdroz et al, 2004) SponsorshipViewer interestSports development With television at the the hub Sponsorship is a body that finances an event or individuals in return for advertising time (Sponsorship, 2011).

9. This means that (Amezdroz et al, 2004) More exposure of a sport Creates more participants and viewers Leads to more sponsorship More sponsors means the sport is recognised more Results in more money being invested towards that sport

10. TASK 1)My second strategy is……………………. 2)Define 3)Discuss (with examples) 4)Link to Sponsorship (with examples) ***NOTE*** Remember to personalise where possible steer your argument towards gymnastics