1. Marketing & Operations Working Group

2. Working Group Members John Melendez, Student Affairs Arnold Jeter, Athletics Hugo Morales, Publications Willis Outlaw, Public Safety Robert Quinones, Campus Life Khirza Rizvi, Graduate Student John Melendez, Student Affairs Arnold Jeter, Athletics Hugo Morales, Publications Willis Outlaw, Public Safety Robert Quinones, Campus Life Khirza Rizvi, Graduate Student

3. Marketing & Operations Goals Inform NJCU Community of BEAMS Project Promote Student Response Rate to NSSE Survey Develop NJCU BEAMS Webpage Inform NJCU Community of BEAMS Project Promote Student Response Rate to NSSE Survey Develop NJCU BEAMS Webpage

4. Inform NJCU Community of BEAMS Project Advertisement in Master Course List Announcement on GothicNet Portal Email Announcement to staff@njcu.edustaff@njcu.edu Assisted in development of University Senate BEAMS Presentation Gothic Magazine – Summer 2005 Gothic Magazine – Fall 2005 Committee Liaisons established with SGO, Athletics, OSP, Residence Life, TLC Advertisement in Master Course List Announcement on GothicNet Portal Email Announcement to staff@njcu.edustaff@njcu.edu Assisted in development of University Senate BEAMS Presentation Gothic Magazine – Summer 2005 Gothic Magazine – Fall 2005 Committee Liaisons established with SGO, Athletics, OSP, Residence Life, TLC

5. Promote Student Response Rate to NSSE Survey Coordinate mailing sequence to BEAMS Cohort Develop marketing material targeting BEAMS Cohort Develop “support network” with OSP, Athletics, Campus Life, TLC, Residence Life, ITS & CIS. Establish survey “Incentive” - $500 Barnes & Nobel Gift Certificate Coordinate mailing sequence to BEAMS Cohort Develop marketing material targeting BEAMS Cohort Develop “support network” with OSP, Athletics, Campus Life, TLC, Residence Life, ITS & CIS. Establish survey “Incentive” - $500 Barnes & Nobel Gift Certificate

6. NSSE Completed Surveys

7. NSSE Response Rate Comparison

8. BEAMS Survey Winner

9. BEAMS Webpage

10. Robert Quinones Gary Gordon Phyllis Szani Hugo Morales Robert Quinones Gary Gordon Phyllis Szani Hugo Morales

11. Electronic Resources NJCU BEAMS Website http://www.njcu.edu/programs/beams /resources.html Alliance for Equity in Higher Education http://www.msi-alliance.org/beams.asp NJCU BEAMS Website http://www.njcu.edu/programs/beams /resources.html Alliance for Equity in Higher Education http://www.msi-alliance.org/beams.asp

12. Marketing & Operations Working Group Next Steps