1. In the news

2. Taxonomy Organizing Information

3. Observation The Organization Project Scope Start the project Stakeholder Interviews Gather goals Focus groups Surveys Requirements Gathering Requirements Gathering What the Org wants Executive Fiat Social/ info Network Analysis Social/ info Network Analysis Document/ artifact analysis

4. The User Usability How does it work now? User Survey What do they want? What the User wants Personas Who are they? Observation Focus groups Surveys Marketing analysis Scenarios Social/ info Network Analysis Social/ info Network Analysis Document/ artifact analysis Use Cases Analylitics

5. Taxonomy How is it organized? Peer/Competitive analysis Content Audit The Info Heuristics What’s wrong and what is right? Content Inventory What content is there? Info flow analysis Expert Opinion Other pubs What the Info wants Standard sources Flows Specs

6. Prep for your taxonomy analysis The descriptors The taxonomy Let’s do a few

7. Like with Content analyses Sample Project: existing content – Describe – Organize Class project: new content – What are ways we could organize and describe? – Which ways will our users best respond to?

8. How do we organize stuff? Hierarchies Indexes Associations (links) Sequences

9. How do navigate? Hierarchies Indexes Associations (links) Sequences

10. Navigation Widget Exercise Teams of 2 Find a widget of each kind Paste it into the Google slides Bumps for ones that are significantly different than the ones I showed

11. Hierarchies http://www.cmhc-schl.gc.ca/en/help.cfm http://www.google.com/imgres?hl=en&sa=X&rls=com.microsoft:en-us:IE-Address&rlz=1I7GGHP_enUS454&biw=1366&bih=651&tbm=isch&prmd=imvns&tbnid=zDSBJf_u3mptlM:&imgrefurl=http://www.likno.com/drop-down-menu-trees/purchase.php&docid=ilJGPNHoAsYeQM&imgurl=http:// www.likno.com/Images/v5_addins-comparison.jpg&w=452&h=244&ei=3r6NT-TyG- eniQKqovWMCA&zoom=1&iact=hc&vpx=676&vpy=166&dur=32&hovh=165&hovw=306&tx=131&ty=86&sig=107842845365102661908&page=1&tbnh=101&tbnw=187&start=0&ndsp=18&ved=1t:429,r:3,s:0,i:76

12. Indexes

13. Sequences http://web-patterns.net/buttons-bullets-badges/next-and-previous-buttons-with-photo-preview/ http://www.psdgraphics.com/buttons/music-control-buttons/ http://www.microsoft.com/windowsphone/en-us/howto/wp7/start/gestures-flick-pan-and-stretch.aspx http://wpuploads.appadvice.com/wp-content/uploads/2011/05/kungfupanda2storybook_ipad_screen4large.jpg

14. Associations http://bdhacker.wordpress.com/2009/11/21/adding-dropdown-country-state-list-dynamically-into-your-html-form-by-javascript/ http://www.aiim.org/what-is-information-management

15. Vocabulary vocabulary Vocabulary: words or phrases you will use to describe or organize items of info Controlled vocabulary: Any list or outline of vocabulary you intend to manage and constrain Folksonomy: A vocabulary created by users for users

16. Vocabulary management What do you do with it? SEO – get them to your info Navigation – get them around your info Labeling – allow them to understand your info The basic process Create it Refine it (vet it) Release it Revise it

17. The big issue No two people really agrees on what the right words are, so how can you reach everyone?

18. Your taxonomy analysis One group for each persona One subgroup for each of these tasks Outline people: – Create a consensus outline of the right set of words/phrases to get you to the key items hierarchically Links people: – At appropriate places, say where you might link to other sections either within your persona or to other personas Overlap people – Which categories other personas could be merged with yours