Presentation on theme: "Reviewed by: Mandy Parsons. High quality content Easy navigation Planning, selecting, organizing, writing, illustrating, reviewing, and testing."— Presentation transcript:
Reviewed by: Mandy Parsons
High quality content Easy navigation Planning, selecting, organizing, writing, illustrating, reviewing, and testing content that meets people’s needs giving them a satisfying web experience.
Always a specific purpose They want info that ◦ Answers questions/tasks ◦ Easy to find & understand ◦ Accurate, up to date, and credible Skim & Scan
It’s like a conversation Answers people’s questions Lets people grab and go
Be careful of what you write Successful writers focus on the audience and their specific needs
List your major audience Gather info about each List major characteristics for each Gather questions, tasks, & stories Create personas Include the persona’s goals & tasks Write scenarios
Find what they need Understand what they find Act appropriately on that understanding Most importantly they have to do this in a reasonable time and effort that they think is worth it.
We need Pathways What are pathways? A pathway page is like a table of contents
Group words into sections ◦ Ex. L.L. Bean Ex. L.L. Bean Describe links ◦ Ex. Bank of America Ex. Bank of America Make links from pathway pages easy to understand
Skim and scan vs. reading There is a limit as to how much content you put on the page Main point for the length of content is understanding how much time people will take to read
When you write you should remember: ◦ To picture the people/personas ◦ What you would say to them while on the phone ◦ Reply to them as if you were actually talking on the phone
9 guidelines for writing useful web lists ◦ Use lists to make info easy to grab ◦ Keep most lists short ◦ Format lists to make them work well ◦ Match bullets to your site’s personality ◦ Use numbered lists for instructions ◦ Turn paragraphs into steps ◦ Give even complex instructions ◦ Keep the sentence structure in lists parallel ◦ Don’t number list items if they are not steps and people might confuse them with steps
6 guidelines for creating useful web tables ◦ Use tables when you have numbers to compare ◦ Use tables for a series of “if, then” sentences ◦ Think about tables as answers to questions ◦ Think carefully about what to put in the left column of the table ◦ Keep tables simple ◦ Format tables on the web so that people focus on the info and not on the lines
Tips on how to polish your final web pages ◦ Think of writing as revising drafts ◦ Review and edit your own work ◦ Ask colleagues and others to read and comment ◦ Put your ego in the drawer ◦ Work with a writing specialist or editor ◦ Make reviews work for you and your web site visitors
People don’t want to READ along the way!!! They only want to find what they are looking for and even then they don’t want to read a whole lot. I would give this book: