1. Confidential and Proprietary Copyright © 2014 The Nielsen Company Poster Test Germany 24 March 2014

2. page 2 Poster description - Kids 49 % of kids like the upside down sister from that poster Half who saw the Graveyard poster liked the heart shaped moon – compared with just 30% who saw the other poster. This could be because there was not the upside down sister distracting from the moon. 25-29% that saw Graveyard said it made them curious about the movie and characters. These sentiments were driven heavily by girls and may be due to the attractive rocker boy being more central and active in this execution. Graveyard also led in some negative areas: it was described more readily as ‘boring,’ ‘too crowded,’ ‘typical,’ ‘confusing’ and made the film look younger. Upside down Sister was slightly more likely to make kids think the sequel would be as good as the first movie, and it was described more for being ‘different / original’ than Graveyard. Encouragingly, neither poster look was too reminiscent of the first film (2-5%). GraveyardUpside down Sister The sample was divided, with half seeing the Graveyard poster and half seeing the Upside down Sister.

3. page 3 Kids – Viewership and Poster Choice Upside down SisterGraveyard Three-in-ten kids in our sample had seen Vampire Sisters – similar numbers had seen it in the cinema as had elsewhere. Girls were far more likely to have seen the film than boys. When asked to choose which of the two posters made them most interested in Vampire Sisters 2, the majority chose the poster with the upside down sister (60%, compared to 41% of kids choosing the poster with the graveyard in the background). This choice was consistent and fairly balanced across age and gender, and among Vampire Sister viewers - all kids preferred the poster with the upside down sister. 29% of kids have seen Vampire Sisters ( n =114). Viewership skews to girls (37%, compared to 21% of boys )

4. page 4 Poster description - Parents 26 % of parents like the upside down sister from that poster GraveyardUpside down Sister Again the heart shaped moon stood out more in the Graveyard poster (25%, vs. 20%). A fifth of parents who saw Graveyard said it looked like a film they could enjoy with their children (21%), vs. 13% who said that after seeing Upside down Sister. This was driven by parents of girls and younger kids, which goes hand in hand with slightly more parents who said the film looks too young for their child based on Graveyard. More parents thought the Graveyard poster was ‘boring’ (17%, vs. 10% who saw Upside down Sister) and looked too similar to the first film (10%, vs. 5%). More parents liked the background and found the cast more interesting based on Graveyard. Again this could be because the cast looks more engaged in that poster. Somewhat more parents thought the Upside down Sister poster was more ‘original’ looking (13%, compared to 8%). However, a similar number felt that execution was ‘confusing’ (12%, vs. just 4% who though Graveyard was confusing).

5. page 5 Parents – Viewership and Poster Choice 27% of parents have seen Vampire Sisters ( n =68). Viewership was fairly balanced regardless of gender or age of child. Upside down SisterGraveyard Nearly as many parents as kids have seen Vampire Sisters (27%). Viewership among parents was broad and fairly equal regardless of the gender or age of their child. Mirroring kids, parents also chose the poster with the upside down sister (56%, vs. 44%). Parents’ preference was fairly balanced whether they were parent of a boy or girl or their child was under or over 10. Among the two poster looks, there was more parity among Vampire Sister parent viewers than kid viewers. Parent viewers did still prefer the upside down sister, but that choice was only 6 points higher. Whereas among kid viewers there was a very significant 24 point difference between the two images.